Specialist, Business Development & Sales Administration
Carnival Corporation & plcAbout the role
The Specialist, Business Development and Sales Administration is responsible for managing the account expansion and sales growth of an assigned portfolio of travel agency accounts. Specialist is responsible for identifying areas of business opportunity via 2-way conversations and developing customized support to grow brand engagement, brand exposure and ultimately sales growth within targeted accounts. Role includes a combination of customer product training, selling, and customer engagement/support to drive long-term account success.
Essential Functions:
Manages existing account growth via outbound sales program: Responsible for a dedicated portfolio of travel agency accounts and driving incremental growth from that portfolio. Responsible for conducting account research to identify performance history and patterns, understanding customer purchase motivations and creating customized account management approaches to ensure growth. Specialist is tasked with achieving sales and performance targets within their assigned portfolio.
Manages B2B customer engagement channels: Oversees community engagement and responsible for comment management for 5+ Facebook groups + inbound emails from portfolio accounts. Provides guidance to trade partners on topics ranging from commission management to booking policies. Collaborates closely with Carnival contact center coaches and other sales colleagues to ensure positioning balances customer-centricity with CCL's business needs and priorities in way that drives NPS and supports future business expansion.
Travel Agency Product Knowledge: Responsible for successfully onboarding newer and growing travel agencies assigned to portfolio. Consolidate CCL content + agency interests, performance stats & any objections to create content that is compelling and drives incremental interest and sales from partner accounts and their employee groups. Responsible for guiding and supporting agency partners -- via digital/remote tools (eg Teams, Zoom etc.) -- to increase customer engagement with the brand and grow bookings.
Act as SME for industry and company trends: Stay updated on news, announcements and positioning. Research and incorporate into sales techniques and materials and share tools and knowledge across the Business Development team to ensure all colleagues are similarly informed.
Knowledge, Skills & Abilities:
Scope: Position is part of Carnival's Global Sales and Trade Marketing organization and supports sales and customer support efforts for the trade distribution channel. This role works closely with Carnival’s Travel Agency partners, the Carnival Sales team, digital systems teams and Carnival's internal contact centers. The role supports shoreside business activities with limited exposure or activities with Carnival shipboard colleagues.
Problem solving: Examples of some expected contributions include:
Gaining access/appointments to travel agency accounts who have not actively worked with Carnival recently. Changing opinions and mindsets on Carnival brand from travel agencies who have brand affinity to a competitor. Adjusting sales message/script based on customer responses.
Impact: Specialist oversees substantial portfolio of Carnival's newer/growth-potential travel agencies and is responsible for ensuring that these customers grow and outperform prior years. This role has significant impact on ticket revenue and travel agent NPS scores.
Leadership: No direct reports. Significant collaboration and influence leadership with colleagues in Field Sales, Strategic Partner Sales, IT, Carnival Contact Center and Trade Marketing.
Qualifications:
3+ years phone-based sales or customer service
High School or GED; Bachelor's degree preferred in Business or related field but not required.
Excellent customer service skills
High degree of accuracy and attention to detail
Strong communication skills to clearly and accurately respond in person, via email, and phone with business
professionalism
Ability to multi‐task and work efficiently i
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