Digital Marketing Manager

Job Title

Digital Marketing Manager

Job Description

Axis’ Americas Marketing Team is looking for a skilled Digital Marketing Manager​ who will collaborate and work with field marketing members to craft and execute digital strategies that boost brand awareness, promote products, services, and events, drive conversions, and nurture customer relationships through digital channels. As the in-house expert on digital tools and tactics, the Digital Marketing Manager will be the primary advocate and resource for the field marketing team, offering support and guidance to enhance their digital initiatives. This role will also involve coaching team members on how to independently manage various digital functions effectively. This role is based in our Chelmsford, MA office. This is not a remote position.  ​

What you’ll do here as Digital Marketing Manager​?

• Strategy Development and Execution: Develop digital marketing strategies and campaigns that align with field team goals and overall company objectives

• Digital Expertise and Support: Serve as the primary digital resource and advocate for the field marketing teams, providing hands-on support, coaching, and training to manage digital tasks independently

• Market and Trend Analysis: Evaluate market needs, research customer and competitor trends, and use insights to develop effective strategies and optimize SEM/SEO practices

• Campaign Management: Identify, implement, and monitor PPC advertising opportunities; use analytics tools to track performance and recommend improvements

• Reporting and Performance Evaluation: Provide regular analysis and reports on campaign effectiveness and ROI to stakeholders

• Collaboration and Policy Implementation: Work with our other Digital Marketing Manager and corporate counterparts to share and implement policies, new initiatives, and best practices, and assist in developing and refining digital marketing processes

• Trend Awareness: Stay updated on digital marketing trends and tools to ensure innovative strategies

Who are we looking for/Who are you?

• Excellent communication and interpersonal skills

• Ability to work independently and manage multiple projects simultaneously

• Analytical mindset with the ability to interpret data and make data-driven decisions

We'd love to hear that you have/are:

• Bachelor’s degree in Marketing or a related field

• 3–5 years of hands-on experience in digital marketing and strategy development

• Proficiency in key digital marketing tools and platforms: Google Ads, Google Analytics (GA4), SEMrush, WordPress, Account Engagement (Pardot), LinkedIn Ads

• Strong knowledge of content creation, SEO, SEM, PPC, and email marketing automation

• Experience with B2B marketing strategies, ideally in field-driven environments

• Familiarity with CRM software such as Salesforce

Physical demands:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally required to lift 20-25 lbs

• Travel up to 10-15%

Target Salary:

The approximate pay range is $90,000 - $105,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

What We Have To Offer...

• The opportunity to grow and expand your knowledge of the industry with an innovative company

• Colleagues who are fun, hard-working, and collaborative

• Competitive pay

• A great benefits package including medical, HRA/FSA, dental, vision, company-paid life insurance, 401K, tuition reimbursement and more

• The opportunity to travel both domestically and internationally.

• Paid time off

• Five-star company events and other cool perks!

Type of Employment

Permanent Employment

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