Senior Manager, Video & Offline Growth Marketing

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

The Senior Manager of Growth Marketing - Video & Offline Channels will lead the strategy and execution of nascent video and offline marketing channels, including but not limited to, DRTV, Online Video, Radio, CTV. Your objective will be to 1) deeply understand the potential of these channels as core performance drivers, and 2) scale them nationally, transforming them into engines for incremental growth within the Paid Acq portfolio. Reporting to the Director Paid Acquisition, you will collaborate with the Brand, Creative, and Product Marketing teams and lead our partnership with our media agency.

Your Responsibilities:

• Strategic Development & Execution: Lead the strategy and execution of video and offline channels, ensuring alignment with our ambitious growth goals and efficient use of budgets.

• Data-Driven Analysis & Decision Making: Dive deep into channel performance, utilize incrementality testing, and harness the power of the Media Mix Model to steer campaigns and decide on future investments.

• Agency Partnership Management: Foster and lead the relationship with our media agency, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimization.

• Cross-Functional Collaboration: Work with the Brand, Creative, and Product Marketing teams to develop cohesive and effective campaigns, ensuring alignment across all touchpoints.

• Budget Oversight & Management: Accountable for forecasting, tracking, and optimizing media budgets, you'll ensure that spend pacing aligns with performance goals and growth projections, adjusting as necessary to achieve maximum ROI.

What it takes to catch our eye:

• Excellence in Media Strategy: Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels.

• Proactive Approach: With a strong bias toward action, you're known for quickly turning strategies into actionable plans, and confidently driving campaigns forward, even in uncharted territories.

• Innovative in Channel Growth: Experience pioneering new channels or tactics, demonstrating a forward-thinking approach to media expansion and scaling

• Agency Collaboration Skills: Track record of effectively managing and optimizing relationships with media agencies, ensuring campaigns are executed seamlessly and efficiently.

The annual base salary for this position in California and Washington ranges from $124,000 - $204,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental le