Product Marketing Manager, liat Respiratory Portfolio

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The Position

Product Marketing Manager, liat Respiratory Portfolio

The Opportunity:

The Product Marketing Manager, liat Respiratory Portfolio role collaborates with global business partners to drive US market requirements into the current and future product portfolio. This role is responsible for internal processes that drive product launches, updates, and expirations while managing product availability-related inquiries. In conjunction with the demand planning team, the Product Marketing Manager is responsible for gathering market input and data to create product forecasts and business plans for assigned products. This role serves as the business owner/key point of contact for all matters pertaining to their portfolio to both internal and external business partners and stakeholders. The Product Marketing Marketing Manager effectively works within a cross functional team to inspire and influence above authority. The role monitors product supply, serves as a hub for outbound product communications, drives capturing voice of the customer insights, builds competitive intelligence and drives solutions to optimize the way we work.

The role will develop in-depth knowledge related to relevant respiratory disease states, and how Roche delivers solutions to customers in these markets compared to competition. Duties are varied and complex, often involving research, analysis and solution development. Provides direction on issues of area of expertise and assists department leadership in setting strategic direction. Requires the regular use of originality and ingenuity. The candidate possesses and applies a comprehensive knowledge of a particular field or business function, and serves as the subject matter expert for utility and use of assigned products in the market. The role plans, conducts and oversees work involving the largest and most important/complex projects. Does not supervise but provides direction to the team on projects and assignments. Works with minimum supervision. Proactively communicates progress with management and other stakeholders.

Key Roles & Responsibilities:

• Responsible for developing and executing a comprehensive portfolio/product strategy to accomplish business objectives

• In addition, responsible for pandemic response activities and task force reporting

• Advises, supports and manages critical marketing initiatives across the Near Patient Care organization by reporting on special projects, business challenges and opportunities

• Works with internal US stakeholders to manage and support assigned product lines

• including, but not limited to forecasting, pricing, inventory management, and implementation of product updates

• Works with global team to influence product development and lifecycle decisions as US customer and marketing representative

• Serves as the technical expert for their specific area of responsibility

• Develops business area mastery via deep understanding of market segments & trends, business model, analysis of critical success factors, sales forecasting, competition, and customer needs

• Drives or participates in business area annual operating planning process, development and execution of tactics, evaluation of tactics performance with metrics through business reviews, effective communication with internal and external partners

• Directs, uses and translates market research and customer insight to shape product/portfolio strategies

• Develops and executes comprehensive go-to-market strategies that contribute to growth of overall Near Patient Care business

• Inspires impactful business solutions and positive change by encouraging, motivating and empowering others

Who You are:

• You hold a Bachelor’s degree in Marketing, Business, Communications, or related field

• You hold 5 years of marketing, business, sales or related business experience

Preferred Qualifications:

• Strong written and verbal communication skills

• Proven record of navigating complex and challenging situations with tight timeline restraints

• Demonstrated experience setting a strategy vision and leading through to execution

• Proven ability to influence without authority, including strong stakeholder management

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