Business Development & Experience Manager

Job Title: Business Development & Experience Manager

Level: Mid-Senior Level

Reports To: Head of Innovations

Context/Scope

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Don Julio, Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

The microbrewery heralds a new era of alcohol consumption delivering game changing innovation in both premium craft brews and consumer experiences. We are looking for an individual that will run and accelerate the growth of the Microbrewery making it a must visit location for Kenyans (18+) and recognized as an exciting innovative hub.

In this role you are not…

• Adapting but disrupting
• Identifying problems but finding solutions
• Doing business as usual but doing business unusual
• Seeing impossibilities but unlocking possibilities

Dimensions

Market Complexity

East Africa Breweries Limited (EABL), one of the largest companies in East Africa, has extensive operations in Kenya including Kenya Breweries Limited (KBL) which produces, markets and sells alcoholic and non-alcoholic beverages in Kenya, and East African Maltings Limited (EAML) which sources raw materials for EABL’s business.  EABL has subsidiaries in Uganda and Tanzania, as well as export operations in other markets in the region, and is a subsidiary of Diageo plc, the global alcoholic drinks company.

EABL is the largest business unit in Diageo Africa operating two spirits distilleries at Nairobi and Kampala, six breweries at Nairobi, Kisumu, Kampala, Moshi, Dar es Salaam and Mwanza and one malting plant in Nairobi – Industrial area.

The role holder must stay ahead of industry trends, suggest and integrate new technologies, and drive the innovation of alcohol, merchandise and experience offerings for the Microbrewery. This will require strategic thinking and collaboration with various teams across KBL to enhance customer experience and achieve long-term goals.

Purpose of Role

The Microbrewery Experience & Marketing Manager leads the strategy for the microbrewery, aiming to maximize brand loyalty, consumer lifetime value, and revenue growth. They will develop and implement the annual marketing plan for the Micro-brewery, collaborating with the Innovations team to align with the overall brand and innovation strategies. They will also search and spin the global Brand Home Strategies and Experiences to help shape the future direction of the Microbrewery.

The role has no direct report but will work collaboratively with the Brewing Manager KBL.

Role Responsibilities

Strategic Focus:

• Develop and implement a strategic plan that will deliver on business targets: traffic, revenue, time spent, frequency of visits and sentiments.
• Align microbrewery marketing strategies (MBP) with the overall business strategy.
• Research and integrate new technologies to enhance visitor experience and operational efficiency.
• Develop and implement a comprehensive Client Relation Management strategy which includes business development to develop and maintain new and existing customer relationships.
• Optimize Direct to Consumer performance across digital marketing, product range, and customer experience.

Marketing & Business Development:

• Drive high standards of consumer experience and satisfaction at the microbrewery.
• Develop & leverage a network of contacts to attract visitors to the