Senior Strategist (CRM)

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:  

VML is seeking a Senior CRM Strategist to drive data-driven, user-centric strategic planning for a high-profile client in the telecom/technology industry.  

The ideal candidate is equal parts detective and artist: innately curious, detailed and data-driven, with the imagination to spot meaningful insights and big picture opportunities and transform them into compelling customer journeys that drive the business.   

Reporting to the Group Director of Strategy, this person will spend considerable time partnering with analytics teams on mining insights, digging into 1st and 3rd party research, crafting testing research plans, and developing strategic recommendations – from targeting and segmentation, to messaging and channels – so, experience with user- and campaign-level data is a must. 

What you’ll do:   

• Define | Work directly with clients at the outset of an assignment to define (or redefine) the right opportunity and the right problem to solve.  

• Uncover | Perform research and analysis to help formulate meaningful insights and extrapolate the simple stories buried in complex data, incl. customer, campaign performance, website, survey, and various other types of data. 

• Design | Develop strategy deliverables such as research plans, briefs, program strategies, communication journeys, implementation roadmaps, POVs, and quarterly business reviews.   

• Deliver | Craft and deliver clear, concise, and compelling presentations to clients and internal stakeholders 

• Collaborate | You’ll work closely with a multi-disciplinary group of Analysts, Designers, Project Managers, Account Teams, and Technologists, serving as the subject matter expert and voice of strategy. 

 Who you are:   

• Ambidextrous Design Thinker | You’re an analytical, yet creative problem-solver who knows how to call on both sides of their brain to break down and tackle abstract problems. 

• Proactive Doer | You’re interested in not just doing the work but also helping define what the work needs to be. You’re not the type to sit around and wait to be told what to do. You’re the type of person who encounters a problem, opportunity or conundrum, and rolls up their sleeves to try and figure it out. 

• Detail-Oriented | You hold your work to a high standard and see every deliverable as an opportunity to impress the client.  

• Skilled Storyteller | You’re able to persuasively deliver clear and engaging presentations that simplify complex ideas for any audience. 

• Relentlessly Curious | An avid thinker and seeker of knowledge, with the keen ability to spot patterns and make connections. For you, an unanswered question is like an itch that must be scratched. 

• Collaborative and Open-minded | You’re an introspective thinker with a growth mindset who embraces a kaizen philosophy. You’re a team player who values open and honest communication – eager to learn from and with your team. 

What yo