Social Media Marketing / Web Analytics Specialist

Type of Requisition:

Regular

Clearance Level Must Currently Possess:

Secret

Clearance Level Must Be Able to Obtain:

Secret

Suitability:

Public Trust/Other Required:

None

Job Family:

Systems Analysis

Job Qualifications:

Skills:

Content Management, Social Media, Social Media Marketing

Certifications:

Experience:

3 + years of related experience

US Citizenship Required:

Yes

Job Description:

Core Responsibilities

·         Supports the analytic and assessment efforts for a portfolio of multilingual news/current affairs websites.

·         Responsible for preparation of reports and briefings summarizing performance of online content (including audience reaction).

·         Responsible for the execution of social media and marketing strategy for a multi-faceted internet-based platform project with audiences in a specified AOR. Publishes and shares platform content (original text, images, video, or HTML) that builds meaningful connections and encourages user behaviors.

·         Captures and analyzes the appropriate social data/metrics, insights, and best practices, and then takes actions accordingly. Designs and manages web marketing campaigns. 

·         Works with a team to respond to requests from a variety of stakeholders for insights, information, and curated data sets.

·         Composes brief written summaries of key findings, audience reactions, or media mentions.

·         Applies web analytics and social media measurement best practices.

·         Makes recommendations for developing or improving a range of different reports.

Required Skills/Qualifications

·         Knowledge of social media and web metrics analysis tools (e.g., Google Analytics, Facebook Insights, backlink analysis, etc.), and commonly used business intelligence tools (e.g., Tableau, Qlik).

·         Knowledge of online marketing analysis and management tools (Google Ads, Facebook Ads, etc.)

·         Basic familiarity with online publishing and content management systems (WordPress, Drupal, etc.)

·         Comfortable gathering or exporting data sets, filtering data, and generating data visualizations.

·         Comfortable using standard productivity tools including MS Office.

·         Bachelor’s degree and 0-3 years of relevant experience

Preferred Skills/Qualifications

·         Familiarity or interest in international affairs and news

·         Familiar with online marketing and SEO/SEM strategies

·         Exposure to or knowledge of any programming languages 

·         Master’s degree

The likely salary range for this position is $76,500 - $103,500. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range.

Scheduled Weekly Hours:

40

Travel Required:

Less than 10%

Telecommuting Options:

Onsite

Work Location:

USA FL MacDill AFB

Additional Work Locations:

Total Rewards at GDIT:

Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match. To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave. To ensure our employees are able to protect their income, other offerings such as short and long-term disability benefits, life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance are provided or available. We regularly review our Total Rewards package to ensure our offerings are competitive and reflect what our employees have told us they value most.

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