Shopper & Customer Marketing Executive

Unilever is currently hiring for Shopper and Customer Marketing Executive

Function: Ice Cream

Reports to: IC S&CM & TCM Manager

Location: Istanbul

Terms & Conditions: Full-term

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when people work with purpose, we will create a better business and world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your future.

Our Vision: Life tastes better with Ice Cream

As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come, with our people and planet first.

We have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), in over 60 countries. All driven to spread happiness through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on our where to play and how to win.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bring together different profiles and operating styles, and face the current and future challenges of the company with greater propriety.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE 

The Shopper and Customer Marketing Executive is responsible for developing and executing shopper-focused marketing strategies to enhance in-store visibility, drive customer engagement, and ensure alignment with brand and commercial objectives. The executive collaborates closely with sales and brand teams to deliver impactful trade marketing initiatives and promotional campaigns.

What you can expect from the role:

The shopper and customer marketing executive is responsible for developing and executing shopper-focused marketing strategies to enhance in-store visibility, drive customer engagement, and ensure alignment with brand and commercial objectives. The executive collaborates closely with sales and brand teams to deliver impactful trade marketing initiatives and promotional campaigns.

• Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
• Developing/executing annual category and joint business plans with customers
• Building in-store communication and best-in-class POS strategy across touch points per channel
• Championing digitalization of shopper marketing strategy
• Contributing to the overall marketing strategy, plan, and brand portfolio strategy as the shopper and trade expert
• Building and driving strategies for online & offline across Retail, FS, Gifting, aligned with the CGS (Category growth strategy) and Category trade story,
• Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info,
• Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels,

Does this sound like You?

• Being eager to work closely with multinational teams, and also with top management
• Strong teamwork skills to work cross-functionally with sales, brand and external stakeholders
• Demonstrated skills and capabilities in analytical thin