Senior Director, Leadership Annual and Reunion Giving

Job Posting Location:

Claremont, CA

Job Posting Title:

Senior Director, Leadership Annual and Reunion Giving

Job Description:

ABOUT POMONA COLLEGE: Located near Los Angeles, California, Pomona College is widely regarded as one of the nation's premier liberal arts colleges. Established in 1887, Pomona College is known for small classes, a challenging curriculum, close relationships between students and faculty, and a range of student research and leadership opportunities. Pomona is a member of The Claremont Colleges.

JOB PURPOSE:

Reporting to the Assistant Vice President for Development and serving as a key member of the Advancement Leadership Team, the Senior Director Leadership, Annual and Reunion Giving is responsible for the development, execution and management of a comprehensive, multi-channel annual giving program as well as leading a fundraising team of annual, leadership annual and reunion giving officers.  This leader will develop, launch and manage a high-level strategy to create and execute engagement touchpoints and fundraising solicitations to drive annual gift revenue and donor growth.  

The Senior Director is a critical player in building a sustainable donor pipeline that will increase revenue, with a particular focus on unrestricted revenue. They will champion the importance of unrestricted support across internal and external audiences by initiating strategic communications; lead and manage a team of 9 full-time employees dedicated to achieving annual fundraising growth; and partner with advancement and college colleagues to engage volunteer leaders in the annual giving fundraising process, with a focus on building a peer-to-peer outreach and solicitation program.

Essential Functions: Reporting directly to the Assistant Vice President for Development the Senior Director, Leadership, Annual and Reunion Giving performs the following essential duties and responsibilities:

Strategy and Program Management

Develop, execute and manage a comprehensive annual giving multi-channel fundraising program to acquire, re-activate, retain and enhance annual donor commitments with a focus on growing the donor pipeline, moving entry-level annual giving donors from first-time gifts to leadership and/or multi-year gifts, and then to next level giving, strengthening and sustaining annual gift revenue and boosting retention rates. 

Design and manage a multifaceted annual plan in collaboration with advancement leadership that strategically engages donors of all levels by utilizing mail, email, student engagement, texting, crowdfunding, social media, videos, events, personal visits, giving days, volunteer management, student and family philanthropy, relationship building and leadership annual giving tactics.

Lead, set strategic direction and manage the leadership annual giving program in support of the College’s fundraising priorities. 

Create a plan for specialized giving programs including reunion giving, family giving, Sagehen Athletics, support for Benton Museum, Diamond Sagehens and young alumni, working in partnership with advancement partners, the college community and volunteer leaders to acquire and engage donors. 

In collaboration with the Stewardship team, develop donor-centric stewardship and recognition for annual giving donors to show the impact of their giving.

Lead collaboration with shared service partners to design solicitations for all communications channels, and lead and oversee a robust calendar of solicitations and engagement touchpoints. 

Collaborate with Advancement and College partners to identify and support annual giving opportunities and priorities for specialized campaigns like Family Giving, Sagehen Athletics Day, and other campus priorities. Approve, coordinate and collaborate on all annual gift fundraising campaigns on campus.

Partner with other frontline teams, including Major Gifts Family Giving, Complex Assets and Principal Gifts and Pomona Plan, to develop the donor pipeline and create comprehensive solicitation strategies, such as blended solicitations, that support mutually shared goals.

Demonstrate familiarity with a variety of fundraising concepts and have a command of industry standards and procedures. Launch innovative approaches, leverage industry trends, integrate best practices, and review data analysis and technology to drive year-over-year increases in annual gift revenue and donor counts.

Develop and closely monitor a comprehensive set of goals and metrics to achieve annual giving and leadership annual giving fundraising goals that include total giving, donor acquisition and retention, as well as fundraising performance by appeal, segment and channel.

Partner with Advancement Operations to maximize data integration by developing and refining a