Senior Product Manager

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Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

The Senior Product Manager is a hands-on, strategic role responsible for delivering key product capabilities that drive business objectives. Reporting to the VP of Product, this individual will own a specific product area, ensuring it remains competitive and innovative. They will work closely with cross-functional teams, leading initiatives across departments to bring impactful functionality to market.

This role involves daily engagement with development teams, stakeholders, and executives, translating business needs into actionable user stories while maintaining a strong focus on execution and delivery. The Senior Product Owner will also play a key role in customer and partner engagements, driving product enhancements that align with business priorities.

Key Responsibilities

• Product Ownership & Strategy
  • Own and drive the vision for a specific area of the product suite, ensuring its long-term competitiveness and innovation.
  • Align product initiatives with business objectives, ensuring that product development directly impacts revenue growth and customer satisfaction.
  • Act as the primary product expert, leading cross-functional collaboration to define and prioritize roadmap initiatives.
• Execution & Delivery
  • Work closely with engineering teams in an Agile environment, actively participating in daily standups, backlog grooming, sprint planning, and retrospectives.
  • Write and refine detailed epics, user stories, and acceptance criteria that guide development.
  • Own the delivery timeline and work to ensure features are launched on schedule.
  • Perform User Acceptance Testing (UAT) and drive the go-to-market strategy for new features.
• Stakeholder & Customer Engagement
  • Serve as the key product liaison for executives, customers, and external partners/vendors.
  • Conduct Voice of Customer (VoC) studies to understand user workflows and pain points.
  • Collaborate with Sales, Customer Success, and Marketing teams to ensure alignment on product positioning and adoption strategies.
• Data-Driven Decision Making
  • Define and track key product KPIs to measure success and inform strategy.
  • Utilize analytics, A/B testing, and customer feedback to optimize features and drive continuous improvement.
  • Present insights and recommendations to leadership, influencing business and product decisions.
• Industry & Market Leadership
  • Stay ahead of automotive industry trends, emerging technologies, and competitor movements.
  • Represent Affinitiv at industry events, conferences, and customer meetings to gather insights and evangelize our solutions.
  • Identify and evaluate potential partnerships and integrations that enhance product capabilities.
• Performance & Continuous Improvement
  • Measure product success based on NPS scores, revenue impact, and on-time delivery metrics.
  • Continuously analyze market trends and competitor offerings to identify areas of improvement.
  • Champion best-in-class customer and user experiences through system enhancements.

Required Qualifications

• 3-5 years of experience in a Product Owner/Manager role, in SaaS, IoT, or marketing technology, preferably in the automotive technology
• Proven ability to own and drive product functionality in a fast-paced Agile environment.
• Strong experience with Jira, Azure DevOps, or similar Agile tools for backlog management.
• Experience with User Acceptance Testing (UAT) and working directly with development teams.
• Exposure to executives, customers, and vendors with the ability to translate business needs into technical execution.