Head of Affiliate Relations - FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Overview:  

The FIFA Head of Affiliate Relations will lead, manage and enhance the experience of corporate sponsors and their guests during the FIFA World Cup 2026™. This role involves innovative hospitality management and strategic program design to ensure that FIFA sponsors, such as leading global brands and organizations, receive exceptional service and value from their involvement in the event. 

 

Key Responsibilities:  

• Strategic Partnership Management: 

• Develop and execute a comprehensive strategy for managing FIFA’s affiliate relationships. 

• Cultivate and maintain strong relationships with existing affiliates, ensuring their needs and expectations are met. 

• Program Development and Implementation: 

• Design and implementation of the Affiliates Hospitality Programme, ensuring a memorable and premium experience tailored to the needs of corporate sponsors at high standards, driving engagement, maximizing value for both FIFA and its affiliates, and supporting the successful execution of the FIFA World Cup™. 

• Oversee the integration of affiliate activities into the broader marketing and operational strategies for the FIFA World Cup™. 

• Stakeholder Communication: 

• Serve as the primary point of contact for affiliate partners, addressing any issues or concerns in a timely and professional manner. 

• Provide regular updates and reports to internal stakeholders on affiliate performance, opportunities, and challenges. 

• Collaboration and Coordination: 

• Work closely with FIFA’s marketing, communications, and event management teams to align affiliate activities with FIFA World Cup 2026™goals and initiatives. 

• Coordinate with other departments to ensure seamless execution of affiliate-related events and promotions. 

• Performance Monitoring and Reporting: 

• Establish metrics and KPIs to assess the effectiveness of affiliate relationships and programs.