Regional Sales Director

Requisition ID: 28499 

Formed in September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, and the Molson Coors Beverage Company. Headquartered in Ft. Worth, Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion.

 

 

Position:                             Director of Region Sales

 

Department:                     Sales

 

Reports To:                       General Manager

 

Summary:  Individual is the Senior Manager for the Sales Region of The Yuengling Company sales organization as well as member of the TYC Leadership team.  Position is responsible for implementing Company Sales Strategy for assigned Region in alignment with Company sales Plan and executing all aspects of TYC Distributor sales business within assigned Region.  This position is responsible for the recommendation and execution of the Regional sales volume plan, Regional sales operating budget, short/long term Region strategies, Manpower and aligning Sales procedures with Company direction.  Individual also helps manage the selection, Direction, Staffing and Development of TYC field sales team within assigned Region and in line with Company strategy.  Manages and directs a network of Distributors and is responsible for the execution of Yuengling’s sales standards and practices.  This position also identifies specific business opportunities and develops and executes necessary strategies in conjunction with senior management and ownership.  

 

1. Key Job Functions:

 

• Leads development of strategic Sales plan necessary to achieve Region goals.
• Coordinates activities of all TYC field personnel and wholesalers within assigned Region to ensure the implementation of all sales, chain and marketing programs for Yuengling portfolio
• Develops, recommends and, upon approval, executes the annual division sales volume and Revenue per case/barrel plan to maximize market potential, sales volume and gross profits within assigned region. 
• Oversees the activities within the Region Sales team to provide information flow and business processes in support of the division’s field sales team.
• Drives down Management of Regions budgets and holds direct reports accountable to delivering volume goals, objectives and tactics within assigned/agreed upon budgets. 
• Manages the personal skills development and direction of the sales force for the specified sales division.  Supports the use of training and development tools within the assigned sales division.
• Develops, recommends, and executes approved performance measures including planning and assigning work/responsibilities, developing goals/objectives and managing overall performance. 
• Holds Region Team accountable to conducting regular sales meetings for Key Wholesaler management and sales personnel. 
• Periodically works in the retail trade both with TYC and distribution sales / executive personnel to model culture and selling environment
• Participates with TYC Leadership team in Annual Company Sales Planning and forecasting process to ensure forecasting accuracy in support of demand planning process for supply chain.
• Functions as an integral member of TYC Leadership team and is expected to establish and maintain relationships across all other functional areas internally as well as externally.
• Coordinates planning and constant clear communication across assigned Region.
• Reviews underperforming Distributor markets, and Region Sales Employees and enacts corrective action plans for these situations including in some instances termination.
• Directs Region team to identify and develop tactical programs for under-performing markets or brands within the division.
  • Work with the Leadership team to develop TYC channel sales strategies aimed at enhancing Yuengling’s effectiveness at retail
  • Develop department analytical capabilities to measure pre and post promotional analysis, competitive activity, interpret and utilize syndicated data reports
  • Develop metrics and systems to track performance of key sales objectives, build and communicate respective scorecards
  • Lead on-going development and use of CRM software to maximize team communication, and efficiency
  • Individual will occasionally interact with TYC’s Board of Directors in the form of Committee participation or providing Sales Updates as necessary

 

1. Other Key Skills and Abilities:

 

• Excellent group presentation skills
• Ability to read,