Specialist, Programmatic Media

Job Posting Title:

Specialist, Programmatic Media

Req ID:

10130514

Job Description:

Programmatic Media Specialist  

 

Job Summary: 

 

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. 
 
The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.  
 
 

Responsibilities: 

 

• Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency 

• Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels 

• Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals 

• Optimize budget across programmatic placements to deliver positive return on marketing spend 

• Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations 

• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners 

• Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.) 

• Track, monitor, and optimize performance against key KPIs 

• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives 

• Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success  

• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property 

 

Basic Qualifications: 

 

• 2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred 

• Direct response experience a must 

• Hands-on keyboard executional experience in DV360, Amazon DSP, Yahoo DSP 

• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques 

• Understanding of the LATAM market strongly preferred  

• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance