Associate Director, Media

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Associate Director – Media

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

We’re looking for an Associate Director of Media Operations who is responsible for keeping up-to-date with and evaluating new technologies - using them to create and shape media strategies. The focus is to use technology to enable media that reaches the right audience with the right message at the right place. The Associate Director is the keeper of media technology knowledge. The Associate Director is responsible for keeping on top of the latest media technologies, bringing forward innovative solutions to the media team, and is responsible for identifying opportunities and managing the technology. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.

technology.
 

Tasks and responsibilities include:

• Commands a comprehensive understanding of Web marketing which can be effectively translated into developing thoughtful and actionable implementation and measurable strategies/plans
• Works with interdepartmental teams to identify issues and opportunities on business through use of unique serving media technologies in planning and executing media
• Maintains a clear and reasonable vision of "next steps" and the "big picture" during meetings or when the parameters of a project changes
• Evaluates, assesses and recommends the most effective campaign implementation solutions to satisfy clients' objectives based on the strengths, weaknesses and opportunities of each
• Effectively uses and explains campaign implementation resources (e.g., third party ad servers such as DoubleClick DART, Atlas DMT etc.) to relevant parties
• Aids in translating information included in Results Analyses into observations/lessons learned
• Works with multi-level Media teams, Delivery Management, Account Management, Creative and Measurement to ensure a seamless integration of work
• Maintains appropriate mid/senior-level client, vendor and interdepartmental relationships
• Builds client, vendor and interdepartmental respect and is recognized as a leader on their business
• Manages relevant parties expectations on realistic implementation deliverables
• "Pushes the envelope" with vendors to create solutions that work best to satisfy the needs of Digitas and our clients
• Reviews, assesses and makes recommendations on departmental resources/preferred vendors
• Aids in completing monthly staffing analysis reports
• Develops, reviews and approves budgets to ensure that the necessary resources are forecasted and applied
• Monitors and manages budgets by account/client

To qualify, you’ll need:

• Four year degree
• 7-9 years experience
• Creative agency experience desired
• Strong technical skills
• Effective time management skills
• Proficiency in MS office suite (MS Excel, MS Word, MS PowerPoint)
• Proficient in usage of third party ad serving systems (e.g. DoubleCLick DART, Atlas DMT, etc.)
• Extensive experience in implementing rich media applications
• Proficiency in managing numbers
• Firm understanding of creating and managing fee budgets
• Experience and firm understanding of measuring campaign performance
• Experience in managing people and projects
• Candidate must be open to travel as needed

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.