Brand Strategist; Sr. Marketing Manager

Brand Strategist; Sr. Marketing Manager

The Capital One Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large. We are seeking a strategic, results-focused Senior Marketing Manager to spearhead the development and execution to deliver end-to-end brand strategies for the enterprise. 

In this high-impact role, you will direct a robust, enterprise-wide associate engagement program designed to drive brand protection and advocacy. This includes owning the strategic direction and execution of immersive strategies such as content management, associate activations and branded merchandise. You will operate as a critical cross-functional leader, forging and influencing high-value partnerships across the enterprise to ensure marketing plans are strategically aligned and delivered with maximum impact across all channels. Leveraging your deep industry expertise you will actively influence and shape breakthrough strategies that deliver measurable business results. You will serve as a key collaborator with marketing strategy partners, internally and externally, to champion and expand brand advocacy and education.

 Who you are:

 You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve. 

What you’ll do:

Enable leaders and teams to do their best work

• Lead and inspire the team act against strategic plans, positioning and messaging 

• Tie together marketing and business results

• Work across multiple teams and channels to build relationships for impact 

• Review and approve creative proposals

• Provide direction to creative teams regarding feedback and expectations

• Anticipate and proactively address obstacles as a strategic thought partner

• Be a beacon of brand consistency that enables our marketing and communications to be recognized and remembered by the audience

Be an industry expert:

• Partner with and influence marketing and internal business leaders to understand needs, positively influencing marketing strategy and the customer experience

• Use expert knowledge marketing trends and translate business intent into creative strategies and executions that market products effectively

• Understand the intended audience to develop targeted marketing messages

Basic Qualifications:

• Bachelor’s Degree or Military experience

• At least 8 years of experience in a brand strategy or marketing

• At least 8 years of experience in project management

• At least 8 years of experience working with creative teams

Preferred Qualifications:

• At least 4 years of experience in creating and delivering presentations

• At least 4 years of experience working with a Fortune 500 brand

• Experience with communication strategy and/or event marketing

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand

 

Richmond, VA: $161,500 - $184,300 for Sr. Manager, Brand

 

 

 

 

 

 

 

 

 

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