Director, MDU Entertainment

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for leading the discovery, development and evaluation of new product ideas, enhancing existing products or strategic product extensions, and translating research discoveries into usable and marketable products. Leads, plans and tracks all phases of the product life cycle, from inception to introduction into the marketplace. Appraises and influences new product ideas to determine their potential to address customer needs and to achieve goals in revenue growth and market share. Determines product specifications and coordinates with various functions, including Engineering, Manufacturing, Marketing and Sales, to ensure successful product development and implementation. Under consultative direction, provides leadership and direction to large/complex teams in the same business function. Implements strategy; leads and translates approaches to highly complex issues. Uses quantitative/financial information to assess, manage, improve, and report business performance. Provides leadership and direction for multiple functional areas. Manages professionals at manager, supervisor and professional levels. Ensures appropriate resources to achieve financial and business objectives. Influences, shapes, and integrates strategy for functional area(s).

Job Description

Core Responsibilities

Opportunity Assessment:
Define KPIs – Define Key Performance Indicators, Revenue Generating Metrics and business impact priority level on the product roadmap.
 

Definition & Discovery:
Market Needs – Collect and review consumer feedback, market insights, competitive benchmarks, and Division requirements. Act as the voice of the Division in the requirements setting process.
Market Opportunities – Identify market opportunities to be explored.
Business Case – Develop business case and financial modeling to ensure product viability.
 

Requirements, Common Goals:
Customer Pain Points – Identify customer pain points based on market and customer data to establish priority of focus.
Business Requirements – Identify “business requirements" which reflect minimal lovable product proof points. Has a voice not a vote on design, features, priorities of the experience including backlog management.
Customer Sentiment Reporting – Establishes "voice of the customer" data needs and align on data sources and ownership. Ensure single source for data and transparency.
 

Architect/Prototype:
Prototype Feedback – Provide feedback to Platform & Experience Product Managers on prototypes based on product market fit.
 

Design/Lovable Products:
Confirm Design – Once designed by Platform & Experience Product Managers, reconfirm the design is projected to deliver against the defined objectives.
 

Develop and QA:
Finalize Content – Facilitate content deal with partners.
Testing Customer Journey – Facilitate testing of the inclusive interaction points across the entire customer journey.
Business and Marketing Onboarding – Facilitate business and marketing onboarding of partners.
 

Product Launch:
Execute GTM Strategy – Execute GTM strategy, develop marketing plan to communicate value to market, facilitate the design, development and implementation of sales training.
Market Trials– Facilitate market trials. Consumer Readiness – Coordinating with sales channels, facilitate release management to retail and care partners.
 

Optimization and Support:
Validate Targeted Market Engagement – Identify product/features that are not meeting the common goals and partner with Platform and Experience Product Managers to develop and implement improvement plans.
Continuous Validation of Engagement – Regularly confirm consumer engagement.
Inquiry Management – Accountable for information requests related to the product from internal and external stakeholders.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Other duties and responsibilities as assigned

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