Paid Marketing Associate

We are the champions of childhood Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.
We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.
The Paid Marketing Associate will be responsible for day-to-day account management across paid channels with a focus on affiliate marketing. They will be responsible for managing budget, analyzing results, and guiding the channel strategy by consistent test and learning. With the guidance and support of senior team members, they will work to drive growth in new customers and gross margin with a focus on efficiency and scale. They will eventually get exposure to other paid channels including paid search, paid social and display to better understand our various marketing touchpoints and how users interact with our brand.  

• Execute the day-to-day account management, including building concise creative briefs, budget management, promo code creation, accepting new affiliates to the program, creative management, invoicing and performance readouts    
• Work within Impact to develop new opportunities to improve product visibility, improve gross margin sales and drive more new profitable customers  
• Actively manage budgets, commission rates and placement to hit performance targets throughout the month  
• Analyze data to share campaign insights and action on next steps in weekly and monthly marketing meetings  
• Proactively identify and action on opportunities to increase efficiency and drive growth  
• Investigate and implement best practices in the affiliate space, including new commission rates, reactivation campaigns and content publisher optimizations   
• Support senior team members across other paid campaigns to gain more exposure to other marketing touch points and to better understand the channels interact 

What you'll bring:

• 2-4 years of experience in affiliate marketing including hands on experience with Impact Radius 
• Familiarity with marketing analytics tools such as Power BI, Google Analytics and Looker to measure performance and identify actionable insights 
• Understanding of other digital marketing channels including paid search and paid social  
• Genuine sense of curiosity and ability to develop testing plans from hypothesis to measurement and iteration  
• Strong problem-solving skills and attention to detail 
• Ability to thrive and adapt in high growth, rapidly changing environment   

Hanna Talent Cultivation Standards:With a rise in cyber-criminal activity, please note Hanna will never: -Ask for any sensitive personal information via email, text, or other forms of instant messaging -Interview you via email and/or send you a list of questions in lieu of an interview -Extend an offer without speaking to you via phone or video call -Ask for bank account or financial information during the recruiting process
Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaander$son.com). 

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.