Marketing Manager, Social Media

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

If you’re a fan of McDonald’s, not just for our fries or hash browns, but for our groundbreaking, culture-led brand campaigns, you likely took notice of our Chicken Big Mac Twitch series with the biggest streamer in the world, Kai Cenat, or the return of the McRib to usher in the holiday season. If you’ve ever thought to yourself, “Wow, I would love to be a part of the team crafting this work and showing up on social in never-been-done-before ways,” this is the job for you.  

In this role, you not only get to develop social-forward campaigns for the biggest brand in culture, but you also get to say you’re one of the people running the McDonald’s social account. Yes, that means you will get to read 675 comments about the snack wraps every single day, but it also means you’ll craft social strategies and content that compel our fans to share in their DMs, talk about in their group chats and get copied by the industry.  

Specifically, we’re looking for someone to lead the charge on social strategy for some of our biggest campaigns and programs. Someone who knows social and gets the modern, diverse customer -- not only how they consume social content but also what’s important to them. Someone who isn’t just familiar with these cultural nuances but is ready to translate that knowledge into fresh thinking that elevates our social strategy and pushes the brand towards groundbreaking ideas that resonate with every audience segment. 

Every day, you will serve as a creative catalyst for tactics that inspire brand love, promote inclusion and elevate the role of McDonald’s in culture, and get to partner with award-winning creative and social agency teams to produce breakthrough, best-in-class creative ideas. 

The perfect candidate is someone who believes that comfort is the enemy of progress and poses the creative courage to test, fail fast and succeed faster. 

Key Responsibilities 

• You will oversee the social strategy and creative for some of our most important campaigns, spanning multi-cultural, digital and value-oriented initiatives. 
• Your main responsibilities will be: 
• Serve as the social expert within our campaign IAT 
• Craft breakthrough social strategy and content for our PR-led activations and campaigns with an acute eye for cultural nuances  
• Advocate for creative excellence and courageously push our cross-functional team to innovate across new platforms, tap into new subcultures and be first to market  
• Work cross-functionally with creative agencies to craft fan-fueled creative platforms and adaptations for multicultural audiences  
• Collaborate with cross-functional partners across Brand & Content, Communications, Digital and Consumer Insights to align tactics to program and business goals 
• Lead the charge on the ongoing measurement of social’s business impact and evaluation of social engagement for future application  

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $98,140-$125,130 per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

• You know social media
• You have experience in multicultural marketing
• You have a gut instinct on what’s shareworthy
• You can interpret data into meaningful insights
• You care about the difference between having something to say and having to say something 
• You have at least one of these “plus” : 
  • Sprinklr and Talkwalker expertise is a plus 
  • Paid & Earned media experience is a plus 
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