Paid Media Marketing Manager

Who We Are

DCG is a specialized, evidence-based communications and research firm focused on supporting federal clients with strategic public relations, marketing, outreach, and research and analysis services. With more than 14 years of experience dedicated to delivering innovative solutions in support of federal government campaigns, our focus is to deliver comprehensive communications services through cutting-edge technologies that enrich the lives of Americans. Our mission-driven work has covered critical topics like human trafficking awareness, mental health stigma reduction, suicide prevention, ending homelessness, veteran health, transportation safety, small business resources, and public diplomacy, to name a few. We believe smart communications has the power to change lives and this work is our passion.

Position Overview

DCG is seeking a Paid Media and Analytics professional to lead the strategy and execution of advertising campaigns for multiple federal clients. This Paid Media Marketing Manager will join DCG’s growing paid media practice supporting mission-driven campaigns to educate and inform the American public and serve the common good. Examples include preventing Veteran suicide, human trafficking, protecting youth online, and targeted violence; educating Veterans and their families about available care and services; federal employment and military recruitment; and international public diplomacy campaigns intended to advance United States foreign policy interests abroad.

Location

While DCG will consider remote candidates for this role, there is a strong preference for candidates presently located within 50 miles of Washington, DC. 

Responsibilities

• Lead and oversee all aspects of the paid media campaign lifecycle including planning, placing, optimizing, and measure return on investment (ROI) and overall effectiveness. This includes:
  • Gathering requirements and identifying measurable, achievable goals/objectives aligned with client policy and communications objectives and desired outcomes/impact
  • Designing full-funnel campaign strategies, recommending appropriate media mix and budget allocations (digital and traditional), developing media flowcharts, and defining and implementing measurement approaches (even when the campaign doesn’t have a traditional lower funnel objective)
  • Partnering with and advising project, communications, and creative teams regarding creative concepting, developing impactful messaging, and producing dynamic asset suites which complement all platforms and placements
  • Oversight and execution of performance monitoring, generating insights, implementing strategic optimizations, and producing performance analyses and reporting deliverables
  • Developing data-driven recommendations for long-term campaign improvement and evolution. 
• Ensure best possible use of taxpayer dollars and maximize ROI, including balancing performance, quality, and volume in alignment with campaign goals and objectives
• Evaluate, select, and manage vendors and buying partners including integrated teams of multiple vendors/partners for larger or more complex campaigns
• Set up, traffic, and optimize ad buys in a variety of platforms as required. Note: Not all campaigns require hands-on-keyboard campaign setup and execution. However, the individual in this role will be required to do so for some smaller or short-term campaigns. 
• Produce deliverables including overarching media strategies, tactical execution plans, and performance reporting in a range of formats including PowerPoint decks, narrative documents, verbal briefings, digital