Senior Manager, Marketing Analytics

About Blue Apron 

Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share. 

Blue Apron, part of Wonder Group, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are. 

Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable.

About the role

We’re looking for a performance-driven Senior Manager of Marketing Analytics to join our team. You will be responsible for the development and execution of analytic roadmaps to unlock insights that drive improvements in full-funnel marketing performance and shape marketing growth strategies.  The ideal candidate will possess strong proficiencies in DTC funnel and channel optimization; marketing attribution measurement; campaign analysis; marketing data strategy and technology.  You should be comfortable effectively communicating and translating complex analytical findings into digestible, actionable insights and recommendations.  

Key Responsibilities

• Partner with marketing to develop a deep understanding of our business strategy, business goals, products, and critical business questions to answer.  

• Work with our central data team to help define and advocate for a best-in-class data architecture that powers a single view of our customer, including documentation, structure, organization, and processes to ensure that complex data points across our activities come together to power a unified customer view.  

• Conduct ongoing and ad-hoc analysis of customer behavior across touchpoints, both at a high level as well as at a granular level, turning them into actionable insights that inform growth of our business. Analysis and activities may include building an in-house marketing attribution approach, conducting marketing channel performance analysis & optimization, synthesizing customer order behavior & making recommendations on how to best improve, building segmentation analyses, developing cohort analyses, building RFM models, and developing customer LTV & churn models.  

• Integrate source-level LTV into the measurement framework to ensure CAC targets are defined and operationalized at the channel/subchannel level.  

• Create and maintain domain-specific analytics dashboards while enabling teams to access data and conduct self-service analysis on a daily basis; This includes owning the measures and dimensions exposed to dashboard users, requesting code reviews from the central data team for these dashboards, and setting up training sessions for business users.  

• Serve as a data steward, partnering with the central data engineering team to provide the requirements and judgement around data quality and data QA.   

• Serve as the day-to-day marketing analytics partner to senior management and the customer teams, using excellent communication and strong presentation skills to gather business requirements and share analysis in a way that is clear and actionable for employees at all levels.

The experience you have

• Experience working with an engineering team to implement a scalable data architecture and individual events including defining requirements and QAing implemented events.  

• Highly proficient in SQL, working with structured and unstructured data sets, with the ability to write complex queries against new or unfamiliar data sets.  <