Digital Products Senior Mgr

Job Summary

This position is a highly visible role and will work closely with the Digital leadership team, technology delivery teams, and various Lines of Businesses to develop and execute on an effective digital strategy. The person should be passionate about the holistic digital consumer experience. The Digital team is responsible for assessing emerging trends, technologies, potential partnerships and build digital products -- that could transform the way we, and our customers, do business. Our team consists of product strategy and management, UI/UX design all interfacing cross functionally with various lines of businesses including commercial, consumer, retail and marketing. The team is thoughtful in balancing due diligence with speed to market and creativity with discipline in order to produce best-in-class, efficient, thoughtful digital solutions for our customers. This role is responsible for driving the build out of the My Synovus digital product suite ( Web, Mobile). Anticipates organization or customer needs for the consumer segment, drives the solution and product design, ensuring a differentiated customer experience. Drives digital product development from conception to delivery. In this position, he/she must be able to work at the strategic level generating bold and innovative digital ideas for growth and at the tactical level (analyzing data, solving problems, and working with technology delivery teams within an Agile framework for development). This position will contribute significantly to drive the digital business on all aspects of market growth, customer experience, and overall digital efficiency capabilities. Focus areas include digitizing processes through online and mobile experiences and other strategic programs that help the organization become more efficient and reduce overall costs to serve. This person should be able to move fluidly between business stakeholders and technology teams to prioritize the highest value items for delivery.

Job Duties and Responsibilities

• Work closely with Digital Consumer segment lead to understand the Line of Business' strategy, products, services, distribution channels, competitors and customers. Understand evolving customer needs, priorities and behaviors to identify opportunities to develop and improve digital products, capabilities and client experience.
• Partner broadly with the Line of Business and manage by influence through strong relationships to deliver digital solutions, develop and evolve the digital strategy in support of the business and customer priorities. Serve as a digital thought leader/subject matter expert to the business for both capabilities and technical feasibility.
• Proactively keep abreast of market trends, Synovus's digital channels, customer feedback and analytics to inform a strong understanding of the broader business, technology, digital/mobile marketplace.
• Work closely with Consumer Segment lead to develop and champion short and long term Digital product and channel vision and strategy for the Line of Business. Translate the strategy into a multi-year roadmap with supporting businesses cases.
• Support business reviews and operational cadence ( governance) with the Line of Business partners to prioritize and manage digital roadmap delivery. Create transparency across the LOB's to ensure appropriate stakeholders are involved in and aware of changes to roadmap delivery or roadmap priorities.
• Develop and maintain strong working relationships with 3rd party software vendors, consolidate and integrate product requirements from across Synovus's consumer businesses and prioritize investments.
• Seeks out vendor partners with solutions that provide for easy integration and ability to add differentiating features to our digital solutions.
• Translate customer and business requirements into use cases and stories to guide product design and development for programs that cut across different businesses and channels.
• Translates concepts and prototypes into features within the digital context. Supports UI/UX design, translating organization or customer needs to designs that are technically feasible. Defines and analyzes product-level features and functionality through a deep understanding of customers and effort. Manages the product backlog ( prioritization and refinement ), defines user stories and adjusts scope based on evolving needs.
• Leads the digital delivery team, manages stakeholder expectations on product development, and maintains strong lines of communication providing status and visibility of digital product development.
• Takes responsibility for quality assurance, serving as the product owner who validates and accepts user stories as done when they meet acceptance criteria.
• Drive ready to launch activities in partnership with the Line of Business - Marketing, Org Readine