European Customer Marketing Manager

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Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. For additional information, visit www.trendmicro.com

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At Trend, we are always looking for top talent. We hire capability 1st, and you will work with the best. When you join us, you have direct access to any level, and freedom to make an impact and influence.  With Trend Micro, you drive your own development.  You are recognised for your passion to succeed, and can be the best part of yourself here.

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The Role:

In this role you will be instrumental in developing, coordinating, and monitoring the execution of initiatives designed to optimize and accelerate value delivery to Trend Micro customers. As part of the European Customer Marketing & Marketing Operations team, working closely with the European Customer Success organization, you will work with regional and cross-functional stakeholders toward best practices for the development and execution of Customer initiatives across the customer lifecycle. Your activities will aim to drive Customer retention, loyalty, advocacy and growth.

The Responsibilities:

Responsibilities associated with this role may include (but are not limited to):

• Customer programme design and execution - designing programmes to help customers optimize usage of their existing investments. Focusing on automated engagements to scale our activity and maximize the impact of our resources

• Multiple mediums and technologies - delivery of your designed product enablement programmes leveraging many different mediums of communication to hit the right customer with the right message at the right time (Email, Digital, Webinars, Videos, In-Console etc.)

• Audience-aware content creation - creating and writing enablement content for audiences of varying technical ability. Ability to understand your intended audience and create content that suits their specific needs

• Surveys and sentiment - driving the execution of customer surveys and sentiment analysis. Interpret results to drive actionable change within the European organization to help achieve our strategic goals

• Metrics, KPIs, Goals - developing a deep understanding of the customer and business needs in relation to adoption of our strategic platform. Work cross-functionally to design enablement programmes and content to drive measured improvements of our key metrics/KPIs.

• Cross-Functional Collaboration - work across the spectrum of Customer Success, Marketing, Tech, Sales and Channel both Regionally and Globally to foster alignment and efficiencies in your tactics, share wins and learn from challenges

You Are:

• Customer-obsessed, energetic and creative with the ability to build strong relationships with key stakeholders

• Tenacious, flexible, highly motivated & proactive, and able to manage your time autonomously under tight deadlines

• Organized and results driven with the ability to manage projects across their full lifecycle from planning to execution to reporting and demonstrating results/impact often using multiple data sources

• Tech-savvy with the ability to self-learn and implement new Marketing technologies to drive demonstrable results in short timelines

• Situationally aware with the ability to adjust your communication and writing style to adapt to your specific audience’s technical level

• Effective at working independently at a fast pace

• Meticulous record keeper with focus on detailed tracking during the life of your customer engagement

• A natural collaborator and able to influence and work cross functionally