Senior Manager, Consumer Marketing Neuroscience

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:
Are you ready to take your career to the next level? We are seeking a passionate and strategic Senior Manager of Consumer Marketing to support consumer marketing efforts within schizophrenia. As a Senior Manager, you will play a pivotal role in driving our success and shaping the future of our company.

This role will report to the Director of Consumer Marketing and will play a key role in helping to shape and execute the brand’s digital and in-office strategies to support both people living with schizophrenia and their care partners throughout the treatment journey.

This is a truly unique opportunity to be part of helping to shape a highly genericized and competitive schizophrenia market with a first-of-its-kind medication with blockbuster aspirations.

In partnership with the other cross-functional team members, this individual will champion consumer marketing efforts to support the ongoing US commercial launch of Cobenfy. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate will have a deep understanding of disease state and brand development with relevant experience in patient-focused marketing including developing tactical plans aligned with brand strategy.  The ideal candidate will also be a resourceful self-starter who is confident leading cross-functional projects with both internal and external stakeholders.

Key Responsibilities:

• Lead development and execution of patient digital marketing initiatives, including [but not limited to] social media, point of care, display and other digital channels

• Partner with the Director of Consumer Marketing during TV production planning to ensure capture and use of digital first assets across applicable digital and social channels

• Own and optimize the CRM program [email/SMS], working closely with key stakeholders in reviewing performance to provide data-driven recommendations

• Support the evolution of message maps that integrate customer type, segmentation, and site of care

• Work with internal cross functional groups, including but not limited to: Omnichannel, Patient Services, Customer Experience, Production, Legal, Regulatory, and medical partners to ensure integration and compliance

• Help manage day-to-day agency relationships and timelines to ensure on-time, on-budget delivery of assets and programs

• Support the development of compelling content and storytelling that reflects patient needs, motivations and emotional drivers

• Monitor campaign performance and collaborate with the Analytics and Omnichannel teams to provide optimization recommendations

• Serve as a patient champion, advocating for patient-centric marketing approaches across the brand team

• Stay current on industry trends in digital health, social media, and CRM to recommend innovative approaches to patient engagement

Key Qualifications & Experience:

• Bachelor’s degree required; MBA or related graduate degree preferred

• 6+ years of pharmaceutical marketing or relevant experience, with at least 3 years in patient/consumer-facing roles

• Strong background in digital marketing and CRM strategy; experience with a broad set of social media platforms and content development a plus

• Demonstrated ability to lead cross-functional projects and work within a matrix environment

• Experience managing external agencies and vendors

• Excellent communication, project management, and organizational skills

• Ability to balance strategic thinking with operational