Senior Product Marketing Manager

Company Description

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Job Description

Are you a product marketing professional with proven expertise in Product-Led Growth (PLG) and financial software? Do you excel at converting free users to paid customers and executing competitive displacement strategies? If so, you could be the Senior Product Marketing Manager we're looking for to drive the launch and growth of insightsoftware's revolutionary agentic AI reconciliation solution.

Overview

The Senior Product Marketing Manager for insightsoftware's reconciliation solution is a pivotal role where your PLG expertise will directly impact our success in disrupting the multi-billion dollar financial reconciliation market. This is a rare opportunity to shape a category-defining product from day one, taking it from initial launch through rapid market expansion. You'll be the strategic architect behind positioning, messaging, and market penetration. As the voice of both the customer and the product, you'll own the go-to-market strategy for our reconciliation solution, building market awareness and driving conversion from our free tier to paid customers while executing a competitive displacement strategy against established reconciliation management solutions. This role combines deep financial software domain knowledge with modern PLG tactics to achieve ambitious growth targets in a rapidly evolving market.

Your work will directly influence product strategy and development, sales strategy, and market adoptions, making you a key driver of our product's success and growth.

You'll work within our EPM business unit, reporting to the Director of Product Marketing, and collaborate closely with Product, Growth Marketing, Customer Success, and Sales teams to optimize every aspect of the customer journey from initial trial through expansion.

What Makes This Role Unique

insightsoftware's reconciliation solution represents a rare opportunity to apply PLG expertise to disrupt a traditional B2B market with truly differentiated AI technology. You'll be launching an autonomous reconciliation solution while executing a sophisticated freemium model in an industry dominated by complex enterprise sales cycles. This role combines the strategic thinking of competitive displacement with the tactical execution of PLG optimization, all within the context of revolutionary AI technology that genuinely transforms how finance teams work.

If you're passionate about PLG strategies and energized by the opportunity to drive growth in financial automation, we'd love to meet you. Join us and be the strategic force behind insightsoftware's market disruption in financial reconciliation!

Key Responsibilities

Product-Led Growth Strategy & Execution

• Design and optimize PLG conversion funnel from free signup through paid conversion, targeting strong conversion rates from free to paid users
• Provide strategic guidance for usage-based nurture campaigns by analyzing reconciliation volume patterns and engagement metrics to inform Growth Marketing's campaign development
• Develop in-product messaging and onboarding flows that drive activation within the free tier experience
• A/B test pricing strategies, trial experiences, and upgrade prompts to maximize conversion rates and revenue per customer
• Build PLG metrics dashboards tracking activation rates, time-to-value, product-qualified leads (PQLs), and trial-to-paid conversion
• Collaborate with Product team to instrument product analytics and identify friction points in the user journey

Competitive Displacement & Market Positioning

• Design and execute targeted competitive strategy against incumbent reconciliation management solutions, positioning agentic AI as the next evolution in financial automation
• Develop messaging frameworks highlighting autonomous reconciliation capabilities and consumption-based value versus traditional per-user pricing models
• Create ROI calculators and battle cards demonstrating significant cost reduction versus manual processes and competitive solutions
• Build comp