Senior Growth Engineer

BloomNation builds the technology layer powering local florists across the country, from independent flower shops to premium white-label ecommerce sites. We help florists compete with large marketplaces by giving them world-class ecommerce tools, distribution, and visibility.

 

We’re looking for a Senior Growth Engineer, Organic Growth & SEO to own and scale organic traffic across our network of premium florist websites and the BloomNation marketplace.

 

This is not a content SEO role. This is a hands-on engineering role for someone who can find organic growth opportunities, present a plan, and then ship the code to make it happen.

 

You’ll work at the intersection of engineering, SEO/AEO/GEO, analytics, and product growth. You should be comfortable creating PRs, modifying production PHP, working with HTML/CSS/JS, and partnering with a strong engineering team when deeper platform changes are needed.

Own Organic Growth

• Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI

• Secondarily own organic traffic growth for the BloomNation marketplace

• Focus on qualified organic traffic that drives real business outcomes, not vanity traffic

• Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives

• Present plans, explain tradeoffs, and then execute on them directly

Ship Technical SEO Improvements

• Perform a full technical and strategic SEO audit of the BloomNation marketplace

• Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements

• Write production code, primarily in PHP, HTML, CSS, and JavaScript

• Create PRs and ship improvements directly

• Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance

• Build scalable SEO systems across thousands of florist websites

Build SEO Products & Tooling

• Design and build internal and customer-facing SEO/AEO/GEO tools for florists

• Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access

• Turn SEO insights into scalable product features

• Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform

Own Tracking, Analytics & Attribution

• Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools

• Define what should be tracked, how it should be tracked, and how success should be measured

• Create funnels and reporting that make organic performance clear and actionable

• Ensure tracking is accurate, reliable, and useful for decision-making

Manage Search & Discovery Integrations

• Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms

• Ensure our systems can monitor, update, and respond to changes across key search platforms

• Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution

Must Have

• Strong technical SEO experience with a track record of improving organic traffic

• Ability to write and ship production code

• Comfortable working with: PHP, HTML, CSS, JavaScript

• Strong understanding of how search engines crawl, index, and rank websites

• Experience with site architecture, internal linking, structured data, and performance

• Experience with Google Analytics and Google Tag Manager

• Ability to define tracking requirements and build useful funnels/reports

• Strong judgment around prioritization, impact, and effort

• Ability to