Product Marketing Manager

Product Marketing Manager, Charles River Development

Job Description

Product Marketing Manager, Assistant Vice President

The team you will be joining is a part of the product strategy and marketing team at Charles River Development (CRD).  CRD continues to grow and is expanding its products in several new areas.  The Product Marketing Manager is a mid-senior level role to help drive positioning and Go To Market (GTM) strategy across the organization. He/she will work globally across all of CRD’s products and solutions.  This is a hands-on role that will interact with both internal and external market participants, including customers, partners and industry analysts.  The role provides the opportunity to work for a very strong, senior level product team and help drive delivery and success of a suite of products in the financial marketplace.

Why this role is important to us

You will be joining CRD’s Product Strategy & Marketing team. The Product Marketing role is intended to be an expert in Charles River’s offering and its place in the marketplace.   

What you will be responsible for

Responsibilities:

• Own GTM strategy across the organization, positioning products and socializing core messaging
• Perform market research to better understand the market, including differentiation across market segments and opportunities
• Plan and manage product launches/releases across the organization, collaborating with product and educating and acting as a resource for Sales, Marketing and Relationship Management
• Guide and create value proposition messaging and socialize across the organization
• Establish scalable best practices processes to drive product and product marketing
• Act as a product evangelist internally and externally, communicating the value of our offerings in both written and presentation form
• Perform business and revenue modelling and quantitative market segmentation
• Create and maintain high-impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases, and thought leadership materials.Apply data and analytics to drive results, collaboration and decision making. 
• Support sales on strategic sales opportunities

What we value

Requirements:

• Active contributor with high motivation, the ability to take initiative, set priorities and perform tasks with minimal guidance
• Specific knowledge of the investment industry (financial instruments, workflows, major players, macro-economic influences, trends, etc.) 
• Strong analytical skills, with ability to collect, absorb, and analyze information quickly and independently
• Excellent executive communication (verbal and written) skills 
• Outstanding collaboration and interpersonal skills with demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization and manage stakeholders 
• Strong attention to detail and highly organized with excellent time management skills
• Expert in Microsoft Office, including Word, Excel and PowerPoint

Education and Preferred Qualifications

• BS/BA required, Masters preferred; experience with Pragmatic Marketing framework a plus
• 4-6 or more years of related experience in Marketing or Sales in B2B Technology, Financial Services and/or related

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary in locations, but you may expect generous medical care, insurance and savings plans among other perks. You’ll have access to flexible Work Program to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We wa