Customer Marketing Manager

Vasion is looking for a Customer Marketing Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our nearly 400 employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. 

The ideal candidate is passionate about building relationships with customers, keeping them informed and engaged with programs that drive mutual success, while maintaining a high degree of product knowledge. This is a highly cross-functional role, which requires building strong relationships with a broad array of internal teams across Marketing, Sales, Product, Comms, Partners, and Customer Success, while cultivating compelling advocacy relationships that contribute to our customers’ overall experiences.

This is an outstanding opportunity for someone with a strong passion for building relationships, understanding customers, and using strong communication skills to produce engaging content experiences in person and for programs. You should be prepared to set and track goals that measure the efficacy of marketing programs and advocacy efforts, and the polish to speak to any level of the organization.

Primary Responsibilities

• Manage and scale responsibilities inside the customer marketing program including: developing customer engagement strategies for go-to-market, product launches, and other customer marketing activities as defined by the organization
• Be a product expert: stay up-to-date on features, functionality, use cases, and why it matters to customers
• Produce customer-facing content for engagement, including but not limited to webinars, videos, and other media as directed
• Help maximize the effectiveness of go-to-market efforts by producing, providing, and coordinating customer content for campaigns, events, media activities, etc.
• Coordinate, host, and assist in customer events, user groups, and activations, working closely with cross-functional collaborators in execution
• Build advocate programs: establish relationships with customers, recruit potential advocates, and instrument engagement
• Source, secure, and maintain customer advocacy pipelines and production, supporting Vasion’s target personas, industries, and market segments
• Work with global marketing teams to support the incorporation of customers in their regional marketing activities
• Partner with Sales, Product, and CX organizations on advocacy activities to generate insights and enable the existing customer base
• Support analyst relations, media relations, and events teams in securing customers for interviews, assessments, speaking engagements, panels, workshops, and conference participation
• Establish success metrics for the customer marketing and advocacy functions, continuously analyze results and make improvements accordingly
• Perform other duties as assigned

Requirements

• Bachelor's Degree in Business, Marketing, or a related field
• 4+ years’ experience in B2B communications, B2B marketing, and/or developing customer marketing and advocacy programs, or equivalent experience
• Experience developing and executing creative content or campaign ideas and programs
• A proven track record of recruiting, motivating, and managing customer advocates, or equivalent experience
• Available for occasional travel, up to 30%, to meet customers and attend events

Preferred Qualifications 

• Demonstrated ability to build strong, lasting relationships with internal and external stakeholders (customers, Product Marketing, Sales, executives, etc.) as part of cross-functional teams
• Superb presentation, written, and general communications skills, including experience producing media, case studies, testimonials, and customer stories
• Experience managing vendors and other third-party contributors that play a role in the content creation, such as designers and external copywriters.
• Strong strategic thinking, problem-solving, and analytical skills
• Self-starter and solution-oriented; ability to prioritize and work independently with minimal supervision and can-do attitude to get things done
• Strong interpersonal skills and executive presence
• Deep empathy for both cross-functional partners and end users, with strong customer-centricity and experience serving as the voice of the customer
• Capable project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Experience with IT buying centers, print management, enterp