Senior Account Executive, Global PR and Communications

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

The Royal Caribbean Group’s Celebrity Cruises brand has an exciting career opportunity for a full time Sr. Account Executive, Global PR and Communications on the Marketing Team reporting to the VP, Global Brand Marketing and Communications.

 

This position will work on-site in Miami, Florida.

 

Position Summary:

 

In this position, you will play a strategic role in the implementation of global public relations programs designed to create and maintain favorable public image for the organization. We are seeking a communications and public relations professional, capable of assisting in projects and project teams, and producing content of the highest caliber. The position may focus in any of several professional areas, including media relations, storytelling, press familiarization tours, PR agency relations and event support and staffing.

 

Essential Duties and Responsibilities:

 

• Builds and maintains key professional relationships with significant media outlets

 

• Helps to direct the activities of external agencies and internal teams as needed

 

• Coordinates strategic communications programs, which may include promotions, press trips, press conferences, executive briefing, and more

 

• Handles incoming media inquiries

 

• Coordinates innovative approaches to generating coverage in the media, draft press releases, talking points and statements

 

• Tracks press coverage, key performance metrics, writes coverage reports and creates and maintain clips and media lists

 

• Coordinates individual press trip requests and liaises with appropriate personnel on requests

 

• Stays abreast of latest industry developments, trends, and shifts in the travel industry

 

• Manages and tracks billing and program results

 

• Partners with leadership on budget/expense control and reporting, department and/or brand related

 

• Occasional travel

 

 

Qualifications, Knowledge and Skills:

 

• Bachelor's degree in related field or equivalent, directly related experience required

 

• 3-5 years of PR agency, public relations, journalism, or corporate communications experience

 

• Experience with brand media relations

 

• Experience with metrics programs like Cision, etc.

 

• Flexibility to work outside normal hours and travel as appropriate (domestic & international)

 

• Experience in travel industry and working for a global company ideal, but not essential

 

• Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media

 

• Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs

 

• Strong writing skills, message creation experience a plus

 

• Excellent research, written, verbal, and presentation skills

 

• Detail oriented with strong organizational skills and the ability to work in fast-paced, high volume environment

 

• Goal oriented and action-focused, practical, and self-disciplined

 

• Strong skills in pitching and comfortable reaching out to top tier media

 

• Ability to assist in coordinating projects and/or participate in cross-functional teams

 

• Effortlessly organized, self-motivator with a wealth of creative ideas

 

• Understanding of social media, influencers, and emerging media

 

• Stellar project management, planning, evaluation, and analytical capabilities

 

• Ability to evaluate and provide constructive feedback in a timely manner

 

• Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions

 

• Finger on the pulse - always up-to-date with trends, both inside and outside our industry

 

• Computer proficiency: Word, Excel, Powerpoint, and email

 

• Outstanding English language proficiency, proficien