Director, IM Social Media Strategy

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Communications & Corporate/External Affairs

Job Sub Function:

External Communications

Job Category:

Professional

All Job Posting Locations:

New Brunswick, New Jersey, United States of America

Job Description:

We are searching for the best talent join our team as the Director, Innovative Medicine Social Media Strategy. This role will sit out of our New Brunswick, Nj office on a hybrid work schedule.

The Director, Innovative Medicine Social Media Strategy leads global social media strategy, governance, and channel operations for Innovative Medicine. This role sets the vision and operating model for Innovative Medicine’s global social channels—driving brand trust, reputation, and audience engagement while ensuring compliant, secure, and consistent execution across paid and organic social. The Director collaborates with Enterprise and colleagues worldwide on social content and strategy to ensure business priorities are amplified from the markets to the right audiences at the right time. The Director partners closely with Communications, Legal, Regulatory, Privacy, Security, HR, Issues & Crisis, and local/region teams to enable publishing, proactive community engagement, and rapid response when needed.

Key Responsibilities

• Global strategy & leadership: Define and evolve the Innovative Medicine global social media strategy and roadmap aligned to the business objectives and priorities; translate strategy into clear plans, channel charters, and playbooks.

• Governance & compliance: Lead the social media governance model for Innovative Medicine global social channels, including policies, guardrails, and risk controls appropriate for a regulated environment; ensure adherence to platform terms, advertising rules, record retention, accessibility standards, and privacy/security requirements.

• Regulatory/medical/legal review partnership: Establish and optimize compliant workflows with Legal, Regulatory, Medical/Clinical, Privacy, and Security teams (e.g., review pathways, escalation protocols, documentation standards) to enable timely publishing while managing risk.

• Global channel operations: Lead day-to-day operations for Innovative Medicine’s global social channels (publishing cadence, community management, moderation, critical issue, and after-hours coverage); maintain channel hygiene, access controls, role-based permissions, and credential management in partnership with IT/Security.

• Content, editorial & market enablement: Partner with team members around the world who develop editorial/content to ensure social-first storytelling and an editorial plan that amplifies Innovative Medicine business priorities; optimize creative formats and distribution based on audience insights, timing, and channel protocols.

• Community engagement & issues management: Set standards for community management in sensitive healthcare contexts (misinformation, adverse events, product complaints, crisis/issue scenarios); coordinate with Communications and Issues & Crisis teams on response strategy, alignment, and critical issues.

• Measurement & performance: Define key performance indicator framework across awareness, engagement, reputation signals, traffic, and conversion where appropriate; deliver dashboards and insights that inform content optimization and executive reporting.

• Paid social & media integration: Lead paid social strategy and governance (targeting, brand safety, creative testing, measurement) and partner with Media/Performance Marketing teams to ensure consistent standards and integrated plans.

• Platform & vendo