Associate Director, B2B Audience Engagement Editor

About Morningstar

Morningstar is a global leader in independent investment insights for both retail and institutional investors. We provide comprehensive data, research, and investment management services with over $300 billion in assets under management. Operating in 32 countries, we support financial advisors, asset managers, retirement plan providers, and more.   

The Role 

In this role, you’ll be a part of the global Audience Strategy and Insights team focused on driving B2B audience growth through onsite content experiences and other digital channels such as search, social media, email newsletters, and third-party platforms.  You’ll work with a cross functional team across the corporate marketing as well as the business unit marketing teams, web and digital strategy, investment research, and corporate communications to adapt our research and ideas into useful insights and thought leadership content for advisors, asset managers, and asset owners.  You’ll help guard our brand guidelines and content governance standards for quality through editing and writing for a variety of content formats such as blogs, long form assets, data visualizations, podcasts, and video. You’ll ensure our content is optimized, working closely with marketing intelligence to understand how our content performed. By connecting retail and institutional audiences with our investment research and data, thought leadership insights, and professional solutions, you will help increase brand awareness, engagement, and consideration of Morningstar while serving our mission of empowering investors. 

This role is based in the New York or Chicago office. To foster continuous collaboration, at least three days in the office per week is required.  
 

Key Responsibilities: 

• Define a cohesive editorial position and tone for the B2B website through curation of onsite content lineups sourced from various business units, research analysts, subject matter experts, and writers.
• Edit and write as needed a variety of content assets including short blog articles, feature-length research papers, video or podcast scripts, email newsletters, and social media posts. 
• Oversee content performance and adjust accordingly based on Morningstar priorities, site engagement data, headline testing capabilities, SEO metrics, and other forms of marketing intelligence.  
• Become an expert on our audience types and the content topics and formats they prefer to drive audience growth and engagement. 
• Be aware of the top stories driving the market and industry trends with our audiences to evaluate how best to tap into the investing conversation of the day and surface relevant content.
• Connect relevant financial news with our research insights and thought leadership content that our audiences