Senior Digital Marketing Specialist

<p><strong>About Us </strong></p><p>At Fenergo, we’re not just building software - we’re transforming how the world’s leading financial institutions fight financial crime. Headquartered in Dublin and trusted by over 100 of the world’s top financial institutions, we’re on a mission to change the game.  </p><p>We’re more than a global leader in AI-powered client lifecycle management - we’re reimagining how financial institutions tackle compliance. From Know Your Customer (KYC) and Anti-Money Laundering (AML) to rapidly evolving regulations, we turn complexity into clarity. Our FinCrime Operating System, powered by agentic AI and intelligent automation, helps financial institutions move faster, act smarter, and stay safer across 120+ countries.  </p><p>But we don’t stop there.  </p><p>At Fenergo, we believe in a world where financial institutions aren’t just compliant - they’re confident. Where technology doesn’t just meet regulations - it stays ahead of them. Our mission is to empower financial institutions to stop financial crime and create a safer world.   </p><p>Every product we build, every innovation we deliver, and every partnership we forge is shaped by that belief. We’re tackling some of the toughest challenges in financial technology. From speeding up onboarding to uncovering hidden risks, our work empowers banks to serve their customers with speed, integrity, and peace of mind.  </p><p>Join us, and be part of a team that’s building smart solutions, solving real problems, and shaping the future - together.  </p><p></p><p><strong>Summary</strong> </p><p>Fenergo is seeking a Senior Digital Marketing Specialist to lead the planning and execution of high-impact, data-driven marketing campaigns that fuel our growth across our target markets. This role is central to our digital transformation, driving performance, consistency, and measurable impact across channels including email, webinars, paid media, and automation. </p><p>The ideal candidate will bring a good understanding of how marketing activity influences the sales funnel and pipeline, using insights and analytics to optimise every stage of the customer journey. </p><p> </p><p><strong>Digital Marketing Campaigns </strong></p><ul><li>Lead end-to-end digital and webinar campaigns, from concept to delivery, including setup, promotion, execution, and post-event nurture. </li></ul><ul><li>Partner with Sales and BDR teams to create impactful follow-up plans that drive conversion and accelerate pipeline growth. </li></ul><ul><li>Build and optimise targeted email and nurture campaigns aligned to buyer journeys, using data-driven insights to increase engagement and lead quality. </li></ul><ul><li>Collaborate with content, product, and digital teams to deliver consistent messaging and maximise performance across all channels. </li></ul><p> </p><p><strong>Performance &amp; Reporting </strong></p><ul><li>Analyse and report on campaign performance using Salesforce and Marketo, providing clear insights into digital effectiveness and ROI. </li></ul><ul><li>Track key metrics across email, webinars, social, and paid channels to continuously improve funnel performance and marketing’s contribution to revenue. </li></ul><p><strong>Requirements</strong></p><p><strong>Skills and Requirements:   </strong></p><ul><li>5+ years B2B marketing experience in ideally in finance or software solutions.  </li></ul><ul><li>Strong knowledge of Salesforce, Marketo, ON24 or similar platforms to manage campaigns, track leads, and report on performance. </li></ul><ul><li>Ability to analyse campaign metrics, draw actionable insights, and make strategic decisions that improve engagement, conversion, and pipeline impact. </li></ul><ul><li>Comfortable producing weekly, monthly, and quarterly reports that measure campaign effectiveness, ROI, and contribution to revenue. </li></ul><ul><li>While knowledge of SEO and PPC is nice to have, this role does not include management of SEO or paid search campaigns. </li></ul><p></p><p><strong>Our Promise To You</strong></p><p>We are striving to become global leaders across all of the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our clients needs.</p><p></p><p>What we value is at the <strong>CORE </strong>of how we succeed:</p><ul><li> <strong>C</strong>ollaboration: Working together to achieve our best</li><li> <strong>O</strong>utcomes: Drive Success in every engagement</li><li> <strong>R</strong>espect: A collective feeling of inclusion and belonging</li><li> <strong>E</strong>xcellence: Continuously raising the bar</li></ul><p><strong>Benefits</strong></p><p><strong>What's in it for you?</strong></p><ul><li>Healthcare cover through the VHI</li><li>Company pension contribution </li><li>Life assurance/ Income protection</li><li>23 days annual leave</li><li>3 company days</li><li>Annual bonus opportunity</li><li>Work From Home set-up allowance</li><li>Opportu