APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

​

POSITION SPECIFICS​

Penn State’s Office of Strategic Communications, the University’s central public relations and marketing division, is seeking a Digital Content Strategist to help align effective storytelling with Penn State brand messaging and digital strategy across the institution’s flagship web platforms, including psu.edu and news.psu.edu.

The Digital Content Strategist will build page strategies, collaborate with internal partners, and strive to align content with the University’s digital and brand goals, specifically for high-impact areas involving enrollment management and institutional reputation. This role shares responsibilities for digital content strategy development, content optimization and analysis, and content governance.

The person in this position will work cross-functionally with user experience, design, marketing, and technical teams in the Office of Strategic Communications, as well as with stakeholders from across the institution to drive unified digital marketing strategies.

This role has the potential to be performed fully remote or as a hybrid of working remote and on-site.

Key Responsibilities

• Develop and implement user-first content strategies aligned with institutional goals
• Plan and manage editorial calendars and determine appropriate content types
• Create, review, and optimize website content for clarity, SEO, and accessibility
• Organize content within a complex information architecture
• Analyze performance metrics in collaboration with Strategic Communications’ analytics team
• Ensure content reflects brand voice and editorial standards
• Work with business partners to clarify messaging for external audiences
• Collaborate with technical teams to support accessibility and performance goals
• Use web content management systems to update and manage content