Content Strategist - Brand and Integrated Marketing

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Content Strategist - Brand and Integrated Marketing

Why We Have This Role

We're looking for a Content Strategist who will be the connective tissue between our product story and how customers experience it across every touchpoint. You'll work alongside product marketing, customer marketing, and integrated marketing to ensure our most important campaigns don't just reach our audience—they resonate. This role is about taking details about our go-to-market opportunity and transforming them into compelling, coordinated content strategies that guide prospects through their entire journey with us. You'll act as both strategic architect and creative catalyst to ensure our campaigns deliver cohesive, full-funnel impact. If you thrive on turning market intelligence into breakthrough creative strategies, this is your opportunity to shape how people discover and connect with our solutions.

How You’ll Find Success

• Strategic content orchestration. You see the big picture across channels, teams, and customer touchpoints, then craft content plans that deliver our story cohesively from awareness through advocacy.
• Audience obsession with analytical rigor. You don't just understand our ICP—you continuously uncover new insights about how they consume content, what formats resonate, and where they are in their journey. You can close the feedback loop by using content performance metrics to guide future creative decisions.
• Keen creative instincts. You have the taste and writing skills to craft differentiated messaging, provide sharp creative feedback, and guide AI workflows that maintain our quality bar.
• Cross-functional influence. Comfortable navigating ambiguity and independently driving cross-functional content projects forward.
• Continuous learning mindset. You're naturally curious about your craft, hunting for deeper audience insights, staying current with B2B content trends, and moving past tactics that are tired or no longer working.

How You’ll Grow

• Craft the new content marketing playbook. Lead content strategy efforts at a time when our department is building its integrated marketing model and the content marketing landscape is shifting dramatically.
• Cross-functional business acumen. Deepen your understanding of how content strategy drives business outcomes by working across the business on integrated campaigns.
• Advanced AI and automation skills. Experiment, vet, and build generative AI use cases for content that scale our expertise without diluting our brand or degrading our quality bar.

Things You’ll Do

• Design and lead multi-channel content plans that align with customer journey stages, working across marketing teams to activate cohesive stories that cut through the noise
• Own the development of campaign messaging frameworks that resonate with our target audiences, grounded in product and market intelligence
• Create content briefs and lead the creation of campaign content to ensure quality and consistency across copy, design, and video assets
• Develop and consult on session content for select webinars and events
• Analyze audience research, competitive intelligence, and content performance to make data-informed decisions
• Collaborate with the Director of Content Strategy to refine and optimize content strategy artifacts, templates, and best practices
• Identify opportunities for workflow improvements and cross-team efficiencies that elevate content execution

What We’re Looking For On Your Resume

• Proven experience developing B2B content strategies supporting multi-channel integrated campaigns
• Demonstrated ability to translate customer insights