About MSF USA | Doctors Without Borders

 

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.    MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.  

ROLE OVERVIEW
The Senior Manager, Digital Marketing - Website will lead the continued growth and evolution of MSF-USA’s web properties, including leading on SEO (search engine optimization) and CRO (conversion rate optimization) to drive fundraising, communications, and advocacy goals. The priority will be to provide strategic direction to maintain and optimize the www.doctorswithoutborders.org website through web design and development that improves performance and enhances the user experience.  

The Senior Manager, Digital Marketing - Website should have experience managing agile software development processes and be very familiar with the design services and technical roles involved in an agile workstream, including project management, product management, UX design, visual design, front-end development, back-end development, and QA testing. The role requires both technical and content-related website management capabilities. 

This role leads a small internal team as well as directs the work of external website development, CRO, SEO, and analytics partners. While this role sits in the Development department and has a strong fundraising focus, you and your team work in close partnership with the Editorial Director and the Communications Department. 

DEPARTMENT ACCOUNTABILITIES 
Prospecting
Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management
Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising
Secure reliable, sustainable and efficient resources in alignment with MSF-US commitments.
 
Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors. 
 

ROLES SPECIFIC OUTCOMES
Leadership and Direction
Communicate and lead a localized action plan, while highlighting how it aligns with MSF's mission, vision, and values. Inspire and motivate others to drive commitment – and achieve extraordinary results.

Digital Marketing Strategy and Roadmap
Develop critical components of the digital marketing strategy and road map, ensuring they align with customer needs, market trends, and business goals.

Digital Channels and Technology Management
Maintain and enhance digital channel tech, operations, and functionality to meet ambitious strategic goals - with an emphasis on collaboration, user experience, and continuous improvement.

Digital Marketing Capabilities
Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.

Budgeting
Manage budget plans for a department; could involve development or delivery (or both).

Internal Client Relationship Management
Manage relationships with strategic internal clients and act as a business part