Mktg Assoc Director

 

We are ZimVie, a publicly traded, global life sciences leader focused on restoring daily life by advancing clinical technology to improve patients’ smiles, function, and confidence. Our company is founded on a legacy of trusted brands, products, and clinical evidence made possible through an inclusive and collaborative culture that empowers our team members to bring their whole selves – their best selves – to work every day to accomplish our Mission. Together, our dedicated, diverse global team is shaping an exciting future for ZimVie — we hope you’ll consider being a part of it!

 

 

Job Summary:

With headquarters in Palm Beach Gardens, Florida, and additional facilities around the globe, ZimVie works to improve smiles, function, and confidence in daily life by offering comprehensive tooth replacement solutions, including trusted dental implants, restorations, biomaterials, and digital workflow solutions. As a worldwide leader in this space, ZimVie is committed to advancing clinical science and technology foundational to restoring daily life. For more information about ZimVie Dental, please visit us at www.ZimVie.com/dental. Follow @ZimVieDental on Twitter, Facebook, LinkedIn, or Instagram.

 

The ZimVie Marketing Associate Director is a fully remote position focused on upstream marketing and global portfolio management for digital software, hardware, services, patient specific prosthetic solutions and workflow. In addition, this team member will lead a team of product managers responsible for multiple upstream projects across the ZimVie dental digital portfolio and portfolio management. The Marketing Associate Director must be well versed in the digital dentistry space including ZimVie’s offering of software and workflows. This team member has a deep knowledge of product development in upstream marketing and has launched several products throughout the globe. Responsible for directing the development of comprehensive marketing and strategic plans, building and leading a team, and executing the annual operating plan.  This role will focus specifically on digital dentistry and solutions, including all marketing activities related to these products and segments.

 

Principal Duties and Responsibilities:

• Leads a team responsible for lifecycle management for digital dentistry including but not limited to Intra Oral Scanners, RealGUIDE, Implant Concierge, Digital Workflows, BellaTek, Digital Dentistry portals plus bringing new products and workflows from concept through commercialization including market exit.
• Also, will help support digital dentistry projects when no product manager available to support.
• Works with team members to actively participate in assigned project teams and meet assigned deliverables.
• Works with team members in developing customer requirements, financial models and product launch Go-To-Market plans by gaining product information through market research (internally and externally), market reports, competitive insights and regional / sales team input to assure projects meet the needs of the intended markets, and are appropriately strategically positioned
• Directs team to work across multiple internal and external groups such as design, packaging and labeling, regulatory claims, technique generation, advertising, sales force education, etc
• Maintains high level of product category knowledge through staying current in published information, regional market contacts, dentist/ labs and specialist interaction, and industry educational meetings
• Owns major brands and/or sub-segment of the portfolio and defines team members for brand and segment ownership
• Responsible for creating and executing on digital overall strategy and directing team