Director, Consumer & HCP Web

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Director, Consumer & HCP Web is a member of the Digital Lab team responsible for leading the vision, strategy and roadmap to advance capability and project delivery across all US Consumer, Patient and HCP Commercial websites.

The Director leads a team consisting of Web Product Specialists, Project & Enterprise Initiative Leads, and Content Operations Leads who deliver work aligned with both enterprise and franchise objectives. This team manages platform and brand web initiatives—including migrations, website updates, and campaigns—by coordinating efforts across cross-functional teams, technology groups, and agency partners. The team serves as web subject matter experts, advocates, and website contacts for internal and external stakeholders, ensuring projects and updates on AbbVie’s Digital Marketing Platform are effectively operationalized. Ultimately, the Director ensures the successful tactical execution of each brand owner’s website roadmap and priorities.

This leadership role is responsible for managing the tactical execution of the website delivery roadmap across all stages of the project lifecycle. The goal is to enhance brand website performance and engagement and strengthen the web’s role within the omni-channel ecosystem. The role ensures strategic alignment and flawless execution of web initiatives to achieve outstanding results. Additional responsibilities include driving operational efficiency and innovation, providing training and support to end users, and implementing initiatives that significantly accelerate web project delivery timelines. The role also oversees the adoption and activation of improved processes, including leading changes in resource allocation and responsibilities to optimize outcomes.

As a member of the AbbVie Digital Lab supporting our brand franchises, the Web Director is responsible for supporting multiple stakeholders and coordinating the team’s performance with a large matrixed organization of stakeholders including Marketing, IT, AORs & Agency partners, Operations and Analytics stakeholders.

This role will provide leadership and support for prospect, HCP and patient marketing initiatives leading:

• Web Platform product strategy and direction - leading platform governance, including platform operating models and resource models.
• Web / Digital subject matter expertise and continuously improving a best-in-class operating model with fast, efficient project velocity from start to finish
• Cross functional coordination and alignment with other channel stakeholders and stakeholder partners
• Change management and communications coordination for innovation, transformation and efficiency improvements and strategic projects rollout
• Responsible for delivering clearly articulated process and operating models that define internal and external resource support models, inclusive of authoring and front-end development efforts with focus on quality, speed and cost.
• Close coordination with stakeholders in driving forward change and improvements
• Adobe expertise – identifying and working collaboratively on where teams can improve utilization of key Adobe tools.
• Delivering common frameworks and best in class solutions that are enterprise approved and usable across teams that drive faster adoption, faster project timelines.
• Lead forward looking visioning as to key capabilities needed within HCP and Consumer teams to drive forward key goals relative to brand imperatives.
• Drive forward experiential improvements in the web experience, such as deeper connected solutions across channels – ie email to web or social to web.
• Harness and establish an enterprise SEO solution for the enterprise to use that leverages consistent best practices and resources for efficiency

Major Responsibilities: 

• Define and support platform product strategy and direction.  Develop and maintain long-term product direction.
• Manage strategic partnerships with vendors such as Adobe,