Manager Brand Marketing Strategy (Remote)

General Summary

DSW is looking for a talented creative, analytical, and results-oriented Brand Strategy Manager to develop and champion strategic marketing campaigns.  This position is responsible for managing seasonal and key initiative-based marketing strategies, including gathering data from a variety of sources, synthesizing insights, developing integrated marketing strategies and leading cross functional partners for seamless execution. The Brand Strategy Manager will be a critical thinker who is creatively curious, has an instinct for brand storytelling, and a well-informed strategic marketing POV to drive business results.  This role reports directly to the Senior Manager, Brand Strategy and will lead a team of Brand Strategy Specialists.

 

Reports to:  Sr. Manager, Marketing Strategy

 

Essential Duties and Responsibilities:

• Compile industry trends, competitive patterning, consumer insights, business performance, and market results, extracting key insights to develop and influence marketing strategy

 

• Develop integrated seasonal marketing strategies and campaigns, which are grounded in insights, consistent with the brand positioning, meet brand objectives and effectively build the brand

• Monitor and analyze the effectiveness of internal campaign performance and external brand competition, pulling out insights and utilizing learnings to impact future strategy

• Partner closely with Creative team to develop campaign concepts, collaborating together on positioning, voice, and look/feel to align back to strategy

 

• Present seasonal and initiative-based strategies to marketing department & key stakeholders through the use of effective presentation and storytelling skills

• Partner with marketing organization and channel owners to activate seasonal and initiative-based marketing plans, influencing tactical planning and ensuring strategy comes to life effectively
• Assist in the development of seasonal content strategy and management of seasonal Go To Market calendar

 

Required Skills:

• Strategic mindset with the ability to step back and see the bigger picture of a business challenge while not getting inundated with day-to-day tactics

• Visual thinker with ability to synthesize learnings into clearly digestible visual formats

• Highly organized and detailed-oriented; must possess ability to work independently and self-start with minimal direction at times

• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities

• Strong collaboration & communication skills as this role works with many cross-functional partners; must have the ability to build and cultivate relationships and influence across all levels of the organization

• Strong oral, written, and visual communication skills with deep experience in presentation development and storytelling; proficient in Microsoft PowerPoint

• Must have customer-first approach with ability to leverage customer insights to make decisions and guide strategy

• Must possess analytical acumen with ability to gather, digest, manipulate, & share complex data sets; proficient in Microsoft Excel

 

Experience:

•  6+ years of experience working in a Marketing function with a focus on strategy, with 2+ years of experience leading and developing internal talent

 

Preferred Qualifications:

• Experience in brand marketing strategy
• Experience leading and influencing cross-functional teams to develop campaigns and drive business results
• Experience building Powerpoint presentations and storytelling to large audiences, including at the  leadership level

• Retail experience preferred

 

Education:

• Bachelor's degree in marketing or related field