Senior User Acquisition (UA) Manager

<p><strong>About Us</strong></p><p>Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth.</p><p></p><p><strong>The Job:</strong></p><p><strong>Paid Acquisition Management</strong></p><ul> <li>Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.</li> <li>Allocate and optimise large budgets to maximise ROAS and user quality.</li> </ul><p></p><p><strong>Creative &amp; Funnel Optimisation</strong></p><ul> <li>Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.</li> <li>Conduct A/B tests across ads, trials, onboarding, and pricing models.</li> </ul><p></p><p><strong>Attribution &amp; Measurement</strong></p><ul> <li>Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.</li> <li>Analyse trial-to-paid conversion, retention, and CAC payback metrics.</li> </ul><p></p><p><strong>Performance Monitoring &amp; Reporting</strong></p><ul> <li>Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.</li> <li>Present findings and recommendations to stakeholders.</li> </ul><p></p><p><strong>Partnerships &amp; Growth Initiatives</strong></p><ul> <li>Manage agency and platform relationships, leveraging beta programme access.</li> <li>Support App Store Optimisation (ASO) and organic acquisition strategies.</li> </ul><p></p><p><strong>Requirements</strong></p><p><strong>The Person:</strong></p><ul> <li>4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).</li> <li>Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.</li> <li>Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.</li> <li>Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools.</li> <li>Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).</li> <li>Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.</li> <li>Fast executor with strong ownership mentality and clear communication skills.</li> </ul><p><strong>Benefits</strong></p><ul><li>Play a central role in scaling a global creative brand.</li></ul><ul> <li>Fully Remote with highly flexible hours.</li> <li>High-impact, high-ownership role with a lean, ambitious team.</li> </ul>