Sr. Director Analyst, B2B Marketing Transformation and AI (Remote-US)

Senior Director Analyst, B2B Marketing Transformation and AI

Gartner is seeking an Analyst that will change how CMOs deliver business impact. 

About This Role:

Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact.  As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Demand Generation Strategy, AI, and Marketing Structures and Operations as connected levers to harness such disruptions to their advantage.   Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on:

• Developing and embracing go-to-market strategies, processes, and technologies that align with omnichannel buying behaviors.
• Enabling the business to generate and shape buyer demand through a mix of digital and offline channels throughout the buyer journey.
• Building awareness, generating, and nurturing high-quality leads and accounts, orchestrating omnichannel engagement, and using analytics to measure and optimize performance.
• Implementing strategic AI investments in consideration of existing technology, talent, and business objectives.
• Using AI to advance marketing performance with a faster time to market for content and an increased focus on data and insights-based improvements.
• Using GenAI to access new markets and support nuances of existing markets and multi-brand content needs.
• Dynamically optimizing and assembling content modules (text, images, audio, video) into personalized webpages and emails, generally without human intervention or oversight.
• Supporting and influencing enterprise AI and go-to-market strategies.
• Building support for and leading strategy and capability driven marketing transformation efforts across people, processes, and technology.
• Driving meaningful commercial and productivity outcomes through effective implementation of new technologies, structures, and operating models.
• Developing flexible and adaptive organizational structures to support dynamic business strategies and leverage AI driven capabilities.

What You Will Do

• Deliver high-quality actionable advice to an executive client audience through a variety of media.
• Write evidence-based content that is clear and actionable.
• Create and deliver presentations for webinars and other client-facing Gartner events.
• Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
• Deliver outstanding sales and service support to retain and grow the Gartner business.
• Build credibility as an industry expert to represent Gartner research, methodology and strategy.
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
• Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
• Be a mentor and a coach by supporting more junior team members

What You’ll Need

• Bachelor's degree or equivalent experience; Graduate degree preferred
• 12+ years of relevant field or industry experience
• An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact
• Extensive experience developing and implementing demand generation strategies that deliver commercial outcomes 
• Extensive experience leading innovative and productive marketing teams as part of a commercial ecosystem that drives enterprise growth.
• Hands-on experience with AI applications for Marketing teams
• A practical understanding of the use of AI and its potential impact on marketing operations, strategies, and talen