Product Marketing Manager

The Opportunity 

The Product Marketing Manager (PMM) plays a pivotal role in connecting product innovation to market opportunities. You will own the go-to-market strategy, messaging, positioning, and enablement for one or more product lines within HCHB’s portfolio.

This role bridges Product, Sales, and Marketing, ensuring that new capabilities are successfully launched, clearly understood, and effectively adopted. You’ll turn technical product features into compelling stories that resonate with healthcare executives, clinical leaders, and operational teams. Leading to driving awareness, engagement, and revenue growth.

What You Will Do

1. Go-to-Market Planning & Execution

• Partner with Product, Marketing, and Sales to build and execute GTM plans for new product launches, feature releases, and roadmap initiatives.
• Define target markets, audience segments, and positioning strategies for assigned product areas.
• Manage product launch timelines, messaging, and asset creation to ensure market readiness.

1. Messaging & Positioning

• Develop clear, differentiated messaging frameworks and value propositions for each product line.
• Translate complex product capabilities into benefit focused narratives that align with HCHB’s brand tone and audience pain points.
• Collaborate with content and digital teams to ensure consistency across the website, campaigns, and collateral.

1. Sales Enablement

• Develop product one-pagers, battlecards, demos, pitch decks, and ROI tools to help Sales articulate value and differentiation.
• Conduct enablement sessions and develop on-demand resources for the Sales and Customer Success teams.
• Gather feedback from field teams to continuously improve messaging and objection handling.

1. Market Intelligence & Insights

• Research market trends, buyer behavior, and competitive positioning in home health, hospice, and post-acute care.
• Provide insights to influence product roadmap prioritization and marketing campaigns.
• Maintain competitive battlecards and analysis to support Sales and Product strategy.

1. Product Adoption & Customer Advocacy

• Partner with Customer Success to develop adoption campaigns, feature spotlights, and user stories.
• Identify and develop customer champions and success case studies.
• Track product adoption metrics and leverage insights to shape future go-to-market efforts.

1. Cross-Functional Collaboration

• Work closely with Product Management on roadmap visibility, release planning, and customer validation.
• Partner with the Demand Generation team to ensure product messaging is integrated into campaigns.

• Collaborate with Brand and Communications to align product launches with corporate storytelling and industry thought leadership.

What You Will Bring

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field required.

• MBA or advanced degree preferred but not required.

Experience

• 5–8 years of experience in B2B SaaS marketing, preferably in healthcare technology.

• At least 3 years in a dedicated product marketing role.

• Experience developing and executing go-to-market plans for enterprise or mid-market software.

• Strong understanding of buyer journeys, persona develo