Content Marketing Specialist

Position Summary:

Weidner Apartment Homes is committed to teamwork, through a spirit of honesty, trust and mutual respect.  While this job description is complete, some responsibilities may not be specifically addressed.  The Content Marketing Specialist is part of a collaborative, innovative team supporting over 320 apartment communities across the U.S. and Canada. This role is responsible for creating compelling digital and social content to engage prospective residents and support internal teams. Key responsibilities include developing and executing content strategies that enhance brand awareness, generate leads, foster resident engagement, and support internal communication. Additional duties include managing content calendars, optimizing for SEO, and supporting leasing initiatives through platforms such as Facebook Marketplace, contributing to results across multiple channels.  A successful Content Marketing Specialist is able to manage their time effectively, is detail oriented, a trustworthy team player, and takes pride in their work.  In addition, this position needs to be accountable and attentive to provide excellent customer service skills when interacting with residents, associates and vendors.

Primary Responsibilities:

• Create engaging social media posts, website copy, videos, and other creative assets to boost engagement and generate apartment inquiries
• Develop and manage monthly content schedules across platforms like Instagram, Facebook, LinkedIn, X, TikTok and others
• Support and manage leasing strategies through Facebook Marketplace to enhance visibility and attract qualified leads
• Ensure all content aligns with Weidner’s brand voice, values, and visual identity
• Write blogs, manage metadata, and contribute to SEO initiatives to increase search visibility drive and organic traffic
• Collaborate with the marketing team, regional managers, and on-site teams to showcase resident stories, community events and key initiatives
• Help create training videos, employee newsletters, resources for team engagement and development
• Maintain social media account access, track key performance indicators (KPIs) and ensure compliance with legal standards including copyright, data protection, Fair Housing regulations

Qualifications:

• A bachelor’s degree in English, Marketing, Business, Journalism, or Communications, or related field
• Strong writing, editing, communication and storytelling skills across multiple formats (short-form, web copy, social captions, blog posts)
• A social medial enthusiast who’s familiar with platforms like Instagram, Facebook, LinkedIn, X, GBP, and TikTok
• Familiarity with digital marketing tools (CMS, Canva, Analytics dashboards)
• Understanding of content strategy, branding, and SEO best practices
• Strong organizational skills and the ability to manage multiple deadlines and priorities
• A proactive, collaborative mindset with a keen eye for detail and consistency
• A passion for digital trends, marketing innovations and creating content with purpose
• Understanding of semantic content optimization strategies
• Experience with MS Products (Word, Excel, PowerPoint, and Outlook)
• Follow Weidner’s Mission, Vision, and Values and comply with all Weidner policies and procedures as well as all Fair Housing, local, state/province, and federal laws