Manager, Paid Search

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Paid Search Manager is responsible for leading a team of Search Sr. Associates and Associates for a client or group of brands to ensure best-in-class strategy and execution are in place.  From ensuring flawless execution and driving innovation to leading client-facing strategy conversations and career management – the Manager plays an integral role in upleveling the Search team’s strategic approach.  The goal of this role is to “Sharpen the Sword” of the Search campaigns, strategy and deliverables – not responsible for doing all of the work, but responsible for ensuring that all of the work gets done, and done well.   

Key Responsibilities 

• Ensure timeliness and quality of builds, ensuring recommendations are strategically aligned with campaign goals 
• Responsible for pre-launch review and compliant launch of uploads, both through review and ongoing process training 
• Review and up-level optimization calendar and test plans, ensuring implementation and sharing of results 
• Review client-facing materials and provide feedback to ensure quality, depth and timeliness  
• Active and vocal role in representing Search in client meetings, building trusting relationships with client counterparts to be viewed as strategic search expert 
• Support team reporting workstreams, helping bring meaning and action to performance data, and partners across teams to evolve approach 
• Lead the completion of annual plan deliverables and presents to clients/partners, ensuring connection between brand objectives, cross-channel plan and Search approach 
• Provide upfront direction and training to team and confirm timelines/check in's to ensure deliverables are completed on time 
• Oversee daily operations of Associate and Sr. Associate teams, providing clear and direct feedback on opportunities for improvement 
• Proactively share learnings across PHM, both personally as well as identifying opportunities for broader team to increase visibility 
• Lead Annual Reviews and holds career-centric 1:1s + Catch-Ups with Associates and Sr. Associates 

• Nurture vendor partnership and ensure brands are maximizing value 

• Knowledge 

• Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence 
• Expertise in channel campaign implementation, management, analysis, optimization, and automation 
• Well-versed on industry updates, proving perspective on implications in Healthcare 
• Understand measurement and tech partner landscape, vetting innovative solutions for client testing 
• Deep understanding of condition, therapeutic area landscape and competitive set 
• Expert knowledge of client's business objectives and priorities, able to connect to current Search approach and future opportunities 
• Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline Media, technology, etc.) and where Search fits into the landscape 

Qualifications

• Ability to multi-task and manage one’s time, demonstrating personal organization and ability to meet deadlines while maintaining attention to detail 
• one’s time and demonstrate personal organization 
• Proven ability to lead people and projects with experience delegating, providing clear direction, training and coaching others on Search tasks, concepts, and personal growth <