Director - Product Management, Wipes

Overview

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, global pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

Responsibilities

POSITION SUMMARY:

The Product Management Director, Wipes will be accountable for the profit and loss of Magnera’s United States & Canada Consumer Wipes product line, Hard Surface Disinfecting, and Table Top wipe product lines. 

This position will be an individual contributor with the potential to build a larger team with demonstrated and sustained growth.  They will manage the product portfolio, govern pricing, and lead the development and execution of short and long-term strategies for assigned product lines. Magnera is a fast-evolving company, and this role includes, but is not limited to, the following responsibilities:    

 

Strategy:

• Develop and execute the strategic vision for the Consumer Wipes Product Line; leading the product technologies including Airlaid, Carded, Spunmelt, and Magnera’s proprietary Spinlace technology
• Champion and lead cross-functionally to achieve strategic initiatives
• Identify new business needs, internally and externally, as well as growth opportunities
• Define and develop associated strategic investment plans with cross-functional collaboration
• Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing
• Provide product assortment and price direction for new business opportunities
• Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges 

Multi Generation Product Planning:

• Develop and execute 1 and 3 year product development roadmap for channel and product line effectiveness, growth and profitability
• Define and develop next generation products, collaborating with Sales, PD, and cross-functional teams
• Define direction of technical resource investment to the most impactful projects
• Manage all aspects of new product launches
• Provide oversight for channel and product-specific competitive information

 Product Line Profitability:

• Manage new product and customer pricing and profitability, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales
• Manage pricing strategies and monitor channel conflict
• Champion cost-reduction projects; manage product mix and margin erosion on mature items
• Identify changes in equipment and process technology to improve cost position
• Work with Supply Chain for raw material sourcing, validation and cost-improvement 

Support of Existing Business:

• Collaborate with Sales leadership for top target growth (current and new)
• Develop clear product positioning and communication strategies; collaborate with Marketing, manage product positioning tools, including web, trade, ad, sell sheets, research and presentations.
• Support cross-functional teams to bring solutions to resolve quality, operational, and supply challenges
• Work with cross-functional teams to define service needs for new/changing/outgoing items
• Maintain oversight for new and modified products; working with Marketing, Operations, and Product Development

Qualifications

QUALIFICATIONS:

• 10+ years’ Product Management experience, preferably with experience with Non-Wovens and Films technologies and/or experience in the Personal Care Hygiene market.
• A strong financial Acumen. 
• 5+ years’ experience leading a team of direct and indirect reports 
• Thorough knowledge of product management strategy and new product development techniques.
• Bachelor’s degree in Business Administration, Textiles or Engineering.  MBA preferred.
• Understanding of analytical tools to benchmark customer and market needs; relate and translate to existing operational infrastructure and prospective new acquired assets.
• Ability to design and translate effective strategies and tactics to the commercial team.
• Capability to build and foster excellent rapport with cross-functional leadership and teams.