Channel Field Marketing Manager

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. The 8x8 Platform for CX connects your customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Learn more on our company website at www.8x8.com and follow our pages on LinkedIn, Twitter, Facebook and Instagram.

The Role
We are seeking a dynamic and experienced individual to join our NA Channel Marketing Team as a Channel Marketing Manager. In this role, you will be responsible for developing and managing marketing strategy, planning and campaign execution with, to and through a set of strategic technology channel partners to drive demand, create new pipeline, recruit new partners and grow the existing business in support of the overall channel sales growth goals. 

The Channel Marketing Manager will work with a set of focus partners across Reseller, TSD, Distributor and Agent/Technology Advisor partner segments to develop agreed-to co-marketing plans covering a strategic set of marketing campaigns and activities.

You will collaborate closely with various internal teams and external partners to help create (or 'partnerize') compelling content, campaigns, programs and events that align with our newly launched brand values and objectives. The ideal candidate will have a strong background in channel marketing planning and strategy, campaign development, program execution, incentive and offer development, budget management, measuring results/ROI and partner relationship management.

Responsibilities

• Collaborate with our channel sales team to understand business goals and create a marketing and investment strategy aligned with company and partner objectives

• Develop and execute marketing plans working with, to and through focus channel partner/s and 8x8 channel sales

• Develop impactful, scalable, multi-channel campaigns to support deal registrations, create pipeline, accelerate bookings and grow partner recruitment that partners can utilize in an integrated approach to meet joint goals and objectives

• Evaluate, create and leverage content including digital assets, articles, blog posts, case studies, newsletters, videos, infographics, flyers, landing pages, and social media posts to engage partners and drive key messages. 

• ‘Partnerize’ existing 8x8 campaigns and adapt it for effective co-marketing with partners. 

• Collaborate with partners to develop co-branded marketing materials, content, and campaigns to support a unique joint value proposition. Foster/develop partners capabilities to enhance their skillset, maximize opportunities and create joint value

• Collaborate with internal teams such as the Channel Sales/Ops/Enablement, Demand Generation, Product Marketing, Competitive Intelligence, Customer Advocacy and the broader marketing organization to identify content opportunities, offers and in