(Senior) Marketing Manager - New Verticals (m/f/x)

<h3>Company Description</h3><p>Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 30 countries today, 28 of which are with the Wolt product and brand.</p><p><strong>So, why work at Wolt?</strong></p><p>At Wolt, we’re about getting things done.</p><p>You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.</p><p>We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.</p><p><strong>Our Commitment to Diversity, Equity &amp; Inclusion</strong></p><p>We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.</p><p>Join us today to build Wolt together.</p><h3>Job Description</h3><p><em>Are you a data-driven marketeer from the retail, grocery or FMCG industry with a true ‘growth’ mindset and commercial flair? Do you get excited about growing a new business and shape the future of shopping in Germany? If this sounds like you, then we’d love to chat!</em></p><p><strong>Background:</strong></p><p>So… we have built this rocketship. We call it Wolt. And we’re on a mission to make cities a better place to live with the help of technology. We started in 2014 in Finland, and with a customer-obsessed mindset, we have now reached more than 30 countries. We are best known for our food delivery platform, yet we are on a journey to become an ‘’everything’’ app so you can get almost anything in your city delivered to your doorstep in less than an hour. We’ve grown significantly in the last few years, and we’re just getting started. </p><p>We launched in Germany in 2020 and have since grown our national coverage to more than 60 cities whilst expanding our offering and including new verticals such as groceries. As we keep expanding this new vertical, we’re looking for a dedicated Marketing Manager. You will develop and execute tailored marketing strategies aimed at improving partner visibility, driving growth, and increasing customer engagement on our Wolt platform. This role will play a key part in our growth in Germany.</p><p>To accomplish this, you’ll need to work both strategically as well as operationally and be a data-driven doer who’s not afraid of getting your hands dirty. You’ll work closely with the commercial account management team, our partners as well as the local marketing team in Germany. This position is based in Berlin, and some travel within Germany might be required. You’ll report directly to the <strong>Regional Head of Marketing (New Verticals)</strong>. </p><p> </p><p><u><strong>Key Responsibilities</strong></u></p><p> </p><p><strong>1. Marketing Strategy Development:</strong></p><ul><li><p>Develop and execute marketing strategies customized for the most popular restaurant partners on the Wolt platform.</p></li><li><p>Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.</p></li></ul><p><strong>2. Campaign Planning and Execution:</strong></p><ul><li><p>Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.</p></li><li><p>Collaborate with the local marketing team and our media agencies to create various advertising content, including digital ads, social media promotions, digital out of home, email marketing &amp; more.</p></li><li><p>Manage the marketing budget for our exclusive partners, ensuring efficient resource allocation and adherence to financial targets.</p></li></ul><p><strong>3. Partnership Management:</strong></p><ul><li><p>Develop and maintain strong relationships with key stakeholders at our exclusive restaurant partners.</p></li><li><p>Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.</p></li></ul><p><strong>4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:</strong></p><