Digital Marketing Manager - 6 to 8 month contract

Company Description

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Job Description

As a Marketing Manager at OFX you will drive new customer acquisition and existing customer engagement through multi-channel campaigns targeting B2B, B2C and B2B2C. You will work closely with our agencies and internal partners to localise our global brand strategy for in-region use, and help lead dedicated campaigns for the region, supporting both B2B, B2C and B2B2C efforts within the overall acquisition marketing program to achieve customer acquisition targets.

Please note: We operate on a hybrid model of working (in-office and remote).

What you do

• Drive ideation, implementation and execution of segment-based online marketing campaigns and programs to drive customer acquisition, activation and engagement across US and Canada
• Be a brand ambassador and align campaigns to OFX brand and value proposition
• Analyze and identify messaging, creative and channels that drive profitable conversions ongoing, explaining reasons for performance, ideas for improvement, estimated spend and results
• Collaborate with broader marketing team on implementation, success metrics, analytics, audience segmentation, messaging, promotions and retention strategies
• Work with the Acquisition Analytics & Finance teams to identify and address issues and opportunities both technically and in planning/prioritising.
• Actively demonstrate a data based insight, optimisation and measurement operating methodology.
• Communicate with North American leadership team and the sales and customer service teams to ensure marketing campaigns are understood, supporting sales targets and fully supported
• Manage budget tracking and forecasting with the Search Manager for geographies or campaigns you manage.
• Assess social landscape, engagement and content opportunities
• Track, measure and report on marketing promotions, strategies and budget
• Manage agencies, vendors and partners

Qualifications

What you bring

You will bring campaign management expertise and a passion for enhancing customer experience and revenue growth.

• Strong creative and strategic thinking, with the ability to translate data into compelling creative concepts
• Data-driven marketer with proven quantitative and analytical skills; should habitually seek out data to make decisions.
• Exceptional project management and organization skills; can operate and deliver to high standards of quality with minimal supervision
• Highly resourceful with creative problem-solving skills that focus on efficient execution while balancing big-picture thinking
• Proactive and independent, always looking for ways to take initiative and improve existing programs/processes
• Collaborative, cross-functional team player and comfortable partnering with a variety of people
• Superb verbal and written communication skills; able to communicate insights effectively to stakeholders and senior leadership
• Eye for user flow and visual design
• BA/BS degree required
• 5 to 7 years of consumer and/or business campaign management marketing experience
• Experience working with or managing agencies
• Knowledge of digital tracking solutions (GA, GTM, DCM, or similar)
• Strong analytical skills and proficiency in Excel
• Knowledge of Asana, Airtable, Pardot or similar tools a plus

The salary range for this contract position is $107,000 - $135,000 USD (annualized salary to be prorated based on duration of contract). Exact salary offered will be dependent on multiple factors including level of experience, job-related knowledge, skills, work location, etc. 

Additional Information

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with o