Principal Product Manager, Vogue
Condé NastAbout the role
Job Description
Location:
New York, NYAbout the Role
Condé Nast is looking for a Principal Product Manager to lead digital product for Vogue — the most influential fashion and culture brand in the world.
This is a principal-level role. You won't just execute a roadmap — you'll own the product vision, set the standard for what great looks like, and be accountable for outcomes across one of the most recognisable media brands on the planet. You'll influence engineering, editorial, commercial, and senior leadership, often without direct authority, and you'll move the organisation through the quality of your thinking and the clarity of your decisions.
This isn't a role for someone who manages a backlog. It's a role for someone who reads Vogue religiously, has strong opinions about the product, and wants to shape what it means to experience this brand digitally — across web and app — with experimentation, prototyping, customer and data at the centre of how they work.
You are AI-native — not curious about AI, but already building with it. You bring that lens to every product decision, and you move fast: from idea to prototype to test to ship.
Vogue commands one of the largest and most loyal audiences in digital media. Hundreds of millions of people experience this brand through the products you'll own. Your job is to grow that audience, deepen it, and make it impossible to leave — through a web experience that earns every visit and an app that earns a place on the home screen.
What You'll Own
Product Vision & Brand Stewardship
Own the product strategy and roadmap for Vogue's digital experiences — web, app, and whatever comes next.
Develop a deep, specific point of view on what makes Vogue's product exceptional: the intersection of fashion authority, cultural relevance, and the world's most discerning audience.
Protect and extend what makes Vogue irreplaceable while pushing its digital experience into genuinely new territory — the brand deserves a product that matches its editorial ambition.
Audience Growth & Web Experience
Own the product strategy behind Vogue's web audience — UPVs, recirculation, session depth, and the content discovery experiences that turn a single visit into a habit.
Define and drive the metrics that reflect how Vogue's audience actually behaves: not just traffic, but engagement depth, return frequency, and content interaction quality.
Build experiences that scale Vogue's reach without diluting what makes it Vogue.
App Growth & Engagement
Own the Vogue app as a distinct product surface — with its own engagement model, retention strategy, and reason to exist beyond the web.
Develop a sharp point of view on what the Vogue app should be: a destination for the most engaged readers, a personalisation engine, a daily habit. Then build toward it.
Define the app-specific metrics that matter and drive them through structured experimentation.
AI-Powered Personalisation
Lead Vogue's investment in AI-powered product experiences: personalised editorial surfaces, smart content discovery, style recommendations, and search — built to serve readers who know exactly what they want and readers who don't yet know they want it.
Stay at the frontier of what AI makes possible in fashion and culture media; bring informed, practical perspectives on what to build, buy, or partner on.
Prototype first — use AI tools to pressure-test ideas before committing engineering resources, and move fast from concept to artifact to test.
Experimentation & Product Analytics
Own the experimentation programme for Vogue — design, run, and analyse A/B and multivariate tests across the full digital experience.
Define the metrics that matter: engagement depth, retention, content interaction,
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