Principal Martech Solutions and Analytics Architect

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About this role

This role will ensure the development of scalable processes of Martech infrastructure to empower the marketing teams to drive digital transformation.  This is an amazing opportunity to be strategic and be a part of a high performing team to help take the marketing operations function to the next level and make a huge impact. This is a highly cross functional and critical role as part of the Marketing Operations and Martech organization.  You are customer obsessed and strive to help marketing accelerate and amplify their efforts.   You will help set the framework to enable a data driven marketing organization.

• Drive and own best in class Marketo infrastructure foundation and improvements to enable scalability and meet the changing needs of the business focused on outcomes and reporting.
• Optimize lead scoring  to improve lead quality passed to BDR, and to increase efficiencies and conversion rates (including use of predictive account scoring (lattice) demographic score, intent score, product score, and in-house predictive lead scoring.
• Partner with BI and Marketing Strategy and Insights team to provide feedback on KPIs, predictive lead scoring models, KPI calculations, funnel metrics, etc.
• Own the taxonomy and campaign architecture definitions and rollout of adoption to provide clean data at the martech platform source
• Drive complex business requirements from internal stake holders to feed into  technical solutioning and architecture and ensure best practices are maintained
• Parter with Marketing Strategy and Insights to evangelize and uplevel marketing data literacy to our stakeholders by creating a comprehensive education and training curriculum around MQLs, lead scoring, attribution, etc.
• Collaborate with the Martech team to own the ABM reporting and advise on martech architectural requirements to drive wholistic end to end reporting.
• Create processes to monitor and maintain program data quality within the marketing database
• Partner with the Product Manager to drive continuous improvement of Marketo capabilities and communicate key benefits by tying feature releases to business outcomes
• Drive a wholistic click to close view of data architecture to provide the cleanest data for attribution using either in house attribution model or Bizible.

What you should have:

• Minimum 8 years experience in marketing, operations, analytics preferrable in a B2B SaaS organization
• Minimum 8 years in Marketo with a strong emphasis on analytics
• Familiarity with SFDC, Lattic, ABM/6Sense, Drift, etc
• Experience with Tableau or BI tool.
• Exceptional analytical skills with the ability to assemble and interpret data and deliver actionable business insights
• Excellent collaboration skills and experience successfully working cross-functionally.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $192,000 - $234,000.
• For New York City-based hires: Estimated annual salary of $197,000 - $241,000.
• For Bay Area-based hires: Estimated annual salary of $206,000 - $252,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future