Marketing Manager

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Clear Channel Outdoor

                                                                                                     

Job Summary:

The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and existing business to maximize revenue. Create custom solutions and presentations to build brands and help our customers reach their goals. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry. Support the education and awareness of these priorities to both customers and internal sales teams within the region.

                                                                                                    

Job Responsibilities:

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
  • Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients’ business needs and the solutions CCO can provide to drive customer success.  
  • Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
     
• Ensure Sales Leaders and Account Executives understand the value of CCO’s RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.)
  • Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
     
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region’s Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
  • Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO’s RADAR Data Suite and positioning research and insights.

• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Job Qualifications

Education and Certifications

• Bachelor’s degree in business, Marketing, Advertising, or equivalent field; or equivalent combination of education, training, or military experience.

Work Experience

• Five (5) + years of experience in Marketing, Advertising or Media.
• Digital media, ad sales marketing and leadership experience preferred.

Skills

• Proficient in Microsoft software applications (i.e., Word, Excel, Outlook, and PowerPoint), as well as creative design applications (i.e., Photoshop, Canva, InDesign).
• Understanding of research and applicable use of marketing tools.
• Strong verbal, written and presentation skills with an emphasis on detail.
• Strong interpersonal and communication skills.
• Excellent organization, planning, multi-tasking, and time management skills.

Competencies

• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Advertising and Sales Promotion: Developing advertising and promotional materials and tools in line with identified business needs.
• Ensuring Accountability: Holding yourself and others to high standards of accountability and creating an infrastructure and transparent corporate culture that supports and measures personal and organizational responsibility, urgency, and accountability.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform our customer’s marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.
• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, a