Director of International

Director of International

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: CEO

Job Summary:

The Director of International owns the full international business and P&L. This is a general manager role responsible for scaling Gymreapers’ international presence across Amazon, DTC, and wholesale channels.

International revenue currently represents a low single-digit percentage of total company revenue. This role exists to scale international revenue to a turn Gymreapers into an international brand over time through disciplined execution, market expansion, and team leadership.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Core Responsibilities

International P&L Ownership

• Own revenue, margin, advertising efficiency, and contribution margin across all international markets
• Set market-level growth targets and operating budgets
• Drive international revenue growth as a percentage of total company revenue
• Manage FX exposure, landed cost, and margin performance by region
• Report monthly on performance vs plan to executive leadership

Market Expansion Strategy

• Define and execute international expansion strategy by market tier:
  • Tier 1: UK/EU, Canada, Germany
  • Tier 2: Mexico, Australia, Japan
  • Tier 3: Middle East, India
• Prioritize markets based on ROI, operational complexity, and growth potential
• Establish repeatable market entry playbooks with clear performance benchmarks

Amazon International

• Own all international Amazon marketplaces and performance
• Manage:
  • Listings, pricing, A+ content, and Brand Registry
  • Sponsored Ads strategy and execution
  • Inventory planning and FBA inbound
• Optimize blended and market-level TACOS
• Launch and scale Pan-EU FBA and cross-border programs
• Coordinate with US Amazon leadership to share best practices and ensure clean swim lanes

International DTC

• Launch and scale international DTC storefronts via Shopify Markets
• Own localized checkout, shipping, and customer experience
• Drive international DTC revenue growth as a percentage of total company revenue
• Manage market-level paid media strategy and performance
• Evaluate, onboard, and manage international 3PL partners

International Wholesale & Retail

• Identi